Job Description VP – Business Development (Third-Party & Institutional Sales)n Location: Delhi, India
n Employment Type: Full-time
n Experience: 5–7 Years
n Compensation: Up to ₹36 LPA
About Laziton Lazito is a frozen food manufacturer with its production facility in Ambala and a sales office in Delhi. We manufacture French fries, aloo tikki, burger patties, hash browns, and a wide range of frozen appetizers for QSR chains, institutional buyers, and private-label customers across India and international markets.
Role Overviewn We are looking for an experienced VP – Business Development to lead the growth of Lazito's third-party manufacturing and institutional sales business. The ideal candidate will have strong experience in the frozen food or food processing industry and a proven track record of developing business with QSR chains, food-service companies, and institutional customers.
Key Responsibilitiesn n Develop and expand third-party manufacturing and private-label business across India.
n Identify, acquire, and manage strategic accounts within QSR, food-service, FMCG, and institutional segments.
n Build and maintain relationships with senior decision-makers at leading food companies and restaurant chains.
n Negotiate commercial agreements, pricing, service levels, and long-term supply contracts.
n Work closely with Production, Quality Assurance, R&D;, and Operations teams to ensure successful product development, customer onboarding, and timely deliveries.
n Monitor industry trends, competitor activities, customer requirements, and pricing to identify new business opportunities.
n Prepare business development strategies, sales forecasts, account plans,



and pipeline reports for management.
n Represent Lazito at customer meetings, industry events, and trade exhibitions.
n Required Qualificationsn n 5–7 years of experience in Business Development, Institutional Sales, or B2B Sales within the frozen food, food processing, or QSR supply industry.
n Demonstrated success in securing and managing third-party manufacturing or private-label business.
n Strong network among QSR chains, food-service companies, FMCG businesses, or institutional buyers.
n Valuable understanding of frozen potato products, burger patties, frozen appetizers, and related product categories.
n Knowledge of FSSAI regulations and food safety compliance.
n Excellent negotiation, presentation, communication, and relationship management skills.
n MBA or equivalent qualification preferred.
n Based in Delhi or willing to relocate, with willingness to travel as required.
n Target Customer Segmentsn n QSR and Restaurant Chains
n Food-Service Companies
n Institutional Buyers
n FMCG Companies
n Frozen Food Brands
n Private Label Customers
n Product Categoriesn n French Fries
n Aloo Tikki
n Burger Patties
n Hash Browns
n Frozen Appetizers
n Potato-Based Snacks
n Why Join Lazito?n Join a fast-growing frozen food manufacturer supplying premium products to leading domestic and international customers. This role offers the opportunity to drive strategic growth, build long-term customer partnerships, and play a key role in expanding Lazito's presence in the institutional and private-label food industry.
How to Applyn n Interested candidates may share their CV at kb@desicooks.
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📌 VP - Business Development (Third-Party & Institutional Sales) (Panchkula)
🏢 Lazito
📍 Panchkula