Job Description Social Media Managern SGA | The Weekend School | Chate Prep Plus | Chate Coaching Classes
n Location: Goregaon, Mumbai
n Work Mode: In office
n Employment Type: Full-time
n Industry: Education, Student Development and EdTech
About the Rolen We are looking for a creative, organised and execution-focused Social Media Manager to manage the digital presence of four education brands:
n n SGA – Sampurna Growth Academy: Holistic education and life-growth platform
n The Weekend School (TWS): Weekend programmes for leadership, creativity and essential life skills
n Chate Prep Plus (CPP): Smart academic preparation, test series, crash courses and online learning
n Chate Coaching Classes (CCC): Established academic coaching brand
n n This is not only a posting role. You will be responsible for understanding each brand, planning content, coordinating shoots, creating campaigns, publishing consistently and improving reach, engagement and enquiries.
Key Responsibilities Content Strategy and Planningn n Create separate monthly content calendars for all four brands.
n Understand the different audiences, objectives and communication styles of each brand.
n Convert programme ideas, student problems, academic topics and founder insights into engaging content.
n Plan content for Instagram, Facebook, YouTube, LinkedIn and WhatsApp.
n Maintain the right balance between educational, inspirational, promotional and community-focused content.
n Content Creationn n Write captions, hooks, video scripts, carousel content, ad copy and campaign messages.
n Coordinate and conduct basic photo and video shoots with students, teachers, coaches and team members.
n Create or coordinate reels, short-form videos, carousels, posters, stories and testimonials.
n Work with designers and video editors while also being capable of creating quick content independently using Canva and mobile editing tools.
n Repurpose one idea into multiple formats across different platforms.
n Social Media Managementn n Publish content according to the approved calendar.
n Manage comments, messages, enquiries and community interactions.
n Maintain a consistent brand voice and visual identity for each brand.
n Track trends, formats and platform updates relevant to students, parents and educators.
n Maintain an organised content bank of photographs, videos,



testimonials, scripts and creative assets.
n Campaigns and Lead Generationn n Create social media campaigns for workshops, batches, test series, online courses and events.
n Coordinate with the marketing and admissions teams to generate and follow up on enquiries.
n Support paid advertising campaigns with creatives, copies, landing-page ideas and audience insights.
n Create urgency-based and conversion-focused campaigns without making the communication excessively sales-oriented.
n Track which content and campaigns generate enquiries, registrations and admissions.
n Analytics and Reportingn n Monitor reach, engagement, follower growth, watch time, enquiries and conversions.
n Prepare a simple weekly performance report for each brand.
n Identify high-performing topics and formats and recommend improvements.
n Conduct regular content experiments with different hooks, formats and calls to action.
n Focus on meaningful business outcomes rather than vanity metrics alone.
n Brand-Wise Focus SGAn n Holistic education, personal growth, life skills and future-readiness
n Founder vision, educational insights and thought leadership
n Building trust with parents, students, educators and potential partners
n The Weekend Schooln n Leadership, creativity, communication and practical learning
n Student experiences, workshop moments, transformations and testimonials
n Energetic, youthful and curiosity-driven content
n Chate Prep Plusn n Smart study methods, exam preparation and academic problem-solving
n SSC, CBSE, CET and other relevant student-focused content
n Test series, crash courses, online batches and live doubt-solving promotions
n Chate Coaching Classesn n Academic results, faculty expertise and student success stories
n Branch activities, admissions, examinations and parent communication
n Strengthening the established trust and legacy of the CCC brand




n Ideal Candidaten n Has experience managing social media pages for a brand, organisation or personal project.
n Understands Instagram Reels, YouTube Shorts, carousels, stories and content trends.
n Can write clearly in English, Hindi and Marathi, or is comfortable creating bilingual content.
n Has strong storytelling, communication and coordination skills.
n Understands the difference between content that attracts attention and content that generates enquiries.
n Is comfortable interacting with students, parents, teachers and senior team members.
n Can manage multiple brands without mixing their communication styles.
n Is willing to work hands-on in an early-stage and fast-moving environment.
n Can take feedback, meet deadlines and maintain consistent output.
n Preferred Skillsn n Canva
n CapCut, VN, Premiere Pro or similar editing tools
n Meta Business Suite
n Instagram and YouTube analytics
n Google Sheets and Google Drive
n Basic photography and videography
n AI tools for research, ideation, writing and content production
n Basic understanding of Meta Ads is an advantage
n Key Performance Indicatorsn Your performance will be evaluated on:
n n Content consistency and quality
n Growth in relevant reach and engagement
n Video views and audience retention
n Number and quality of enquiries generated
n Campaign performance and registrations
n Speed of execution
n Brand consistency
n Community responsiveness
n Ability to independently plan and execute content
n What We Are Looking Forn We are not looking for someone who only schedules posts.
n We are looking for someone who can:
n Understand the idea → find the story → create the content → publish it → measure the outcome → improve the next campaign.
Application Processn Please share:
n n Your resume
n Links to social media pages or content you have managed
n Three reels, posts or campaigns created by you
n Your current location
n Current and expected salary
n Earliest joining date
n Short Assignmentn Select any one of our brands—SGA, TWS, CPP or CCC—and submit:
n n Three reel ideas
n One carousel idea
n One lead-generation campaign idea
n A seven-day sample content calendar
n n Send your application with the subject line:
n Application – Social Media Manager | Goregaon

📌 Social Media Manager (Northern Division)
🏢 Sampurna Growth Academy
📍 Northern Division