Job Description Job Summary:
n We are seeking an experienced and strategic Launch Planning Manager - Gastro to oversee the management of innovative pharmaceutical assets within Dr Reddy's newly launched Incubation cluster.
n This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of "Gastro"
n The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch.
n Key Responsibilities:
n Innovative Asset Product Strategy & Roadmap:
n Develop and manage the product strategy and roadmap for an innovative asset(s).
n Lead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for new products.
n Define product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D;, COE marketing, sales, medical affairs).
n Ensure alignment between product development efforts and overall company objectives.
n Innovative Asset Product Lifecycle Management:
n Oversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the innovative asset.
n Work closely with R&D; and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch.
n Develop and execute go-to-market strategies, including pricing, distribution, and market access plans.
n Monitor product performance and market feedback to make data-driven adjustments to product strategy and execution.
n Cross-Functional Collaboration:
n Lead cross-functional teams (marketing, R&D;, sales, COE, commercial excellence, regulatory, medical)



to ensure cohesive product development and commercialization strategies.
n Serve as the primary product champion, communicating product strategy and vision to internal teams, senior management, and external stakeholders.
n Collaborate with market access and medical teams to ensure that product positioning aligns with healthcare professional and provider needs.
n Innovation & Market Trends:
n Stay current with industry trends, consumer trends, emerging technologies, and competitive products, and leverage this knowledge to influence the product strategy.
n Identify opportunities for product innovation and differentiation to ensure the portfolio remains competitive and relevant.
n Financial & Performance Management:
n Track key performance metrics (sales, market share, customer feedback) to assess the success of product strategies and make adjustments as needed.
n Prepare and present regular updates to senior management on product performance, strategic initiatives, and potential risks.
n Qualifications & Skills:
n n Bachelor's in a STEM area
n MBA from reputed (Tier 1) University, College
n n Experience:
n n 3-5 years of core marketing experience
n Track record of launching and building creative products.
n Deep therapy expertise in at least one of the following therapy areas - Derma
n n Skills:
n n Strong analytical skills
n Deep problem solving skills
n Ability to translate complex innovations into compelling marketing narratives
n Resilience in managing uncertainties
n Courage to make bold moves
n Ability to work smoothly in a matrix environment
n n The ideal candidate will have a strong background in pharmaceutical product management, with a focus on innovative therapies, and a proven track record of successfully launching and managing innovative products in highly competitive and regulated markets.

📌 Launch Planning Manager - Gastroenterology (Raigarh)
🏢 Dr. Reddy's Laboratories
📍 Raigarh