Job Description Job Description
n Position: Senior Area Sales Manager (Sr. ASM)
n Division: Duracell Chota Power Division
n Company: Universal Corporation Limited
n Location: Gujarat & Madhya Pradesh
n Reporting To: Regional Sales Manager / National Sales Manager
n Job Purpose
n The Senior Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, and team performance across Gujarat and Madhya Pradesh. The role involves leading a large field sales team, ensuring achievement of business objectives, strengthening market presence, and delivering sustainable revenue growth for the Duracell Chota Power portfolio.
n Key Responsibilities
n Sales & Business Development
n n Achieve monthly sales target of approximately ₹2 Crore across the assigned territories.
n Develop and execute sales strategies to maximize primary and secondary sales.
n Expand market coverage by identifying recent business opportunities and strengthening distribution.
n Ensure effective implementation of sales promotions, trade schemes, and market development initiatives.
n Monitor sales trends and competitor activities to develop appropriate action plans.
n n Team Management
n n Lead and mentor 4 Area Sales Executives (Acting ASMs).
n Manage and monitor the performance of 35 Sales Representatives/Sellers.
n Conduct regular market visits, coaching sessions, and performance reviews.
n Drive capability building through on-the-job training and continuous development.
n n Distributor & Channel Management
n n Appoint and develop distributors to ensure optimal market coverage.
n Maintain healthy distributor ROI and inventory norms.
n Ensure timely collections and adherence to company credit policies.
n Resolve distributor issues to maintain long-term business relationships.




n n Market Execution
n n Ensure availability, visibility, and merchandising of products across all channels.
n Improve numeric and weighted distribution.
n Execute trade marketing initiatives effectively.
n Conduct regular retailer and distributor engagement programs.
n n MIS & Compliance
n n Review daily, weekly, and monthly sales reports.
n Ensure timely submission of sales forecasts, market intelligence, and expense statements.
n Maintain compliance with company policies and sales processes.
n n Key Performance Indicators (KPIs)
n n Achievement of monthly sales target (₹2 Crore).
n Primary and secondary sales growth.
n Distribution expansion and outlet coverage.
n Team productivity and target achievement.
n Collection efficiency and outstanding control.
n Distributor performance and profitability.
n Market share growth.
n Sales forecast accuracy.
n Retail execution and merchandising compliance.
n Employee engagement and retention within the sales team.
n n Educational Qualification
n n Graduate in any discipline.
n MBA/PGDM in Sales & Marketing preferred.
n n Experience
n n 8–12 years of FMCG sales experience.
n Minimum 3–5 years in a managerial role handling multiple territories.
n Experience in batteries, electrical products, consumer durables, or related industries will be preferred.
n n Key Skills
n n Sales Planning & Execution
n Distributor Management
n Team Leadership
n Territory Management
n Negotiation Skills
n Business Development
n Channel Sales
n Retail Excellence
n Data Analysis & MIS
n Communication & Presentation Skills
n n Reporting Structure
n n Reports To: Regional Sales Manager / National Sales Manager
n Direct Reports: 4 Area Sales Executives (Acting ASMs)
n Indirect Team: 35 Sales Representatives/Sellers
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📌 Sr Area Sales Manager (Sabarmati River)
🏢 Universal Corporation
📍 Sabarmati River