Job Description Role Profile: Associate – Business Development & Brand Growth
n Location: Bengaluru (Corporate Office & Field Strategy)
n Compensation (CTC): Upto INR 5,00,000 Per Annum
n Corporate Overview
n TAD – The Amazing Desi is a fast-growing, disruptive brand in the Indian FMCG sector, modernizing
n traditional flavors for the next generation of consumers. Backed by a high-velocity startup culture,
n TAD offers young management graduates immediate ownership of business verticals, rapid career
n progression, and direct mentorship from the executive leadership team.
n Role Objective
n As a Business Development Associate, you will lead regional market expansion. Your role combines
n B2B territory management (onboarding premium retail and corporate accounts) with leading high-
n impact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, and
n major events in Bengaluru.
n Key Strategic Responsibilities
n • B2B Market Penetration: Pitch to, onboard, and manage relationships with premium
n supermarkets, key retail accounts, and distribution networks.
n • Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-end
n operations of TAD's high-footfall micro-retail setups and experiential brand spaces at city
n events.
n • On-Ground Consumer Strategy: Lead live product storytelling and consumer interaction at




n our activation zones to optimize direct sales velocity and capture market feedback.
n • Account Analytics: Track regional sales volume, manage inventory distribution, and analyze
n field data to drive local pricing and marketing strategies.
n Candidate Profile
n • Exceptional communication, high emotional intelligence, and sharp negotiation skills.
n • Entrepreneurial mindset—comfortable leading on-ground operations and managing live project
n spaces.
n • Fluency in English; knowledge of the local market vernacular (Kannada) is highly
n advantageous for regional execution.
n • Must possess high agility, drive, and a personal two-wheeler for market mobility.
n Compensation & Advantages Structure
n We believe in a highly meritocratic culture that disproportionately rewards performance. The
n compensation architecture is structured as follows:
n • Fixed Base Component: Upto INR 3,00,000 Per Annum
n • Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentives
n tied directly to territory revenue growth, activation performance, and distribution milestones).
n • Field Support Allowance: Food and Fuel components paid over and above the CTC based on
n active market days.
n Selection Process
n 1. Profile Shortlisting & first round of discussion
n 2. Case Presentation / Group Discussion (Market Strategy)
n 3. Final Interview with the Founders

📌 Business Development and Brand Growth (Bengaluru)
🏢 TAD The Amazing Desi
📍 Bengaluru