Job Description Job Title: Video Producer (Performance Marketing)
n Role Overview
n We're looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.
n You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.
n Key Responsibilities
n 1. Project Ownership
n n Take complete ownership of video/ad projects from brief to final delivery
n Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly
n Ensure timely delivery with high production and storytelling standards
n n 2. Pre-Production Planning
n n Break down scripts and concepts into actionable production plans
n Plan shoots including location, casting, props, schedules, and crew requirements
n Collaborate with marketing and content teams to refine scripts for video effectiveness
n n 3. Production Execution
n n Lead and manage shoots on-ground or remotely
n Direct talent and coordinate with cinematographers to achieve desired visual output
n Ensure efficient use of time, resources, and crew during production
n n 4. Post-Production Supervision
n n Work closely with editors and motion designers to shape the final output
n Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration)
n Maintain consistency in brand tone, quality, and messaging
n n 5.



Cross-Functional Collaboration
n n Collaborate with:
n Cinematographers
n Production Coordinators
n Editors & Motion Designers
n Marketing & Performance Teams
n Act as the central point of communication across all stakeholders
n n 6. Performance-Driven Content Approach
n n Continuously iterate based on performance metrics (CTR, watch time, conversions)
n Bring a content-creator mindset to scale production without compromising quality
n Stay updated with trends in ad creatives, short-form content, and digital storytelling
n n Required Skills & Qualifications
n n 3–6+ years of experience in video production, preferably in ads or digital content
n Strong understanding of performance marketing creatives and video funnels
n Hands-on experience in managing end-to-end video production workflows
n Ability to manage multiple projects simultaneously under tight deadlines
n Robust storytelling, visual sense, and attention to detail
n Excellent communication and team collaboration skills
n n Good to Have
n n Experience in EdTech or D2C performance marketing
n Understanding of platform-specific content (Meta, YouTube, Instagram, etc.)
n Basic knowledge of editing/motion tools (Premiere Pro, After Effects)
n Experience working with high-volume content pipelines
n n What Success Looks Like
n n Consistently delivering high-performing video ads
n Efficient turnaround time across multiple projects
n Strong coordination across teams with minimal friction
n High ownership with minimal supervision
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📌 AI Video Producer & Content Creator (Hyderabad)
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