Job Description Job Description – Graphic Designer (Social Media)
n Company: Lal Sweets Pvt. Ltd.
n Location: Bengaluru
n Experience: 3–4 Years
n About the Role Lal Sweets is looking for a creative and passionate Graphic Designer (Social Media) to join our Craetive team. This role is essential in supporting our ongoing social media creative development by producing visually engaging, high-quality, and brand-consistent content across digital platforms. The ideal candidate should have a strong eye for design, creativity, and an understanding of current social media trends.
n Key Responsibilities
n ● Design engaging creatives for social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other digital channels.
n ● Create static posts, carousels, banners, stories, reels, and promotional creatives aligned with the Lal Sweets brand.
n ● Develop visually impactful creatives for digital campaigns, product launches, festive promotions, and marketing initiatives.
n ● Ensure consistency in branding, typography, color palettes, and visual identity across all communication materials.
n ● Collaborate closely with the Marketing, Brand, and Content teams to translate ideas into compelling visuals.
n ● Edit short-form videos and motion creatives for social media campaigns.
n ● Utilize AI-powered design tools to improve creativity, productivity, and content generation.
n ● Prepare artwork for both digital and print marketing materials, including brochures, posters, packaging support, and POS materials.
n ● Stay updated with the latest design trends, social media best practices, and emerging creative technologies.
n ● Manage multiple projects simultaneously while meeting deadlines
n Required Skills & Qualifications
n ● Bachelor's degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a related field.
n ● 3–4 years of experience in Graphic Design with a robust focus on social media creatives.
n ● Proficiency in Adobe Photoshop and Adobe Illustrator (Mandatory).
n ● Working knowledge of Figma for design collaboration.
n ● Experience in video editing for social media content using Adobe Premiere Pro, After Effects, CapCut, or similar tools.
n ● Knowledge and practical use of AI design tools such as Adobe Firefly, Midjourney, ChatGPT, Canva AI, or similar platforms.
n ● Strong understanding of color theory, typography, composition, and layout principles.
n ● Ability to create visually appealing, brand-aligned designs for both digital and print media.
n ● Excellent creativity, attention to detail, and time management skills.
n Preferred Experience
n ● Experience in the FMCG, Food & Beverage, Retail, or Consumer Brands industry will be an added advantage.
n ● Experience in creating creatives for festive campaigns, product promotions, and digital marketing campaigns.
n ● Understanding of social media algorithms and creative optimization for different platforms.
n NOTE-We have 6 days working
📌 Graphic Designer (Bengaluru)
🏢 Lal
📍 Bengaluru