Job Description Sales Executive – Lighting
n Field Sales | General Trade
n Function: Sales – General Trade
n Division: Lighting
n Experience: 3–5 Years
n Education: Graduate (Any Discipline)
n CTC Band: As per the market standards
n Reporting To: Area Sales Manager (ASM)
n About Sturlite
n Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India
n We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.
n ROLE PURPOSE
n The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.
n KEY RESPONSIBILITIES
n n Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
n Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners




n Conduct regular market coverage across assigned towns and ensure adequate product availability and display
n Execute trade schemes, promotions, and discount programs effectively at the counter level
n Track competition activity (pricing, schemes, current launches) and report insights to the ASM
n Manage outstanding collections and ensure adherence to credit norms with channel partners
n Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
n Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
n Ensure timely resolution of dealer complaints, return/replacement requests, and service issues
n n FUNCTIONAL COMPETENCIES
n n Channel Network Building
n Dealer & Distribution Management
n Secondary Sales Execution
n Customer On-boarding
n Competition Intelligence
n Market Coverage & Beat Planning
n Trade Scheme Execution
n Collections & Credit Management
n MIS & Reporting
n n EXPERIENCE & BACKGROUND
n Industry Preference: Lighting & Switchgear
n Key Skills: Territory management, dealer relationships, secondary sales focus, local market knowledge
n WHAT STURLITE OFFERS
n n Competitive fixed pay with performance-linked variable pay.
n Fast-track career path: SE → ASM in 18–24 months for high performers
n Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
n Structured onboarding, product training, and ongoing sales skill development
n

📌 Sales Executive (Hyderabad)
🏢 Sturlite India
📍 Hyderabad