We are seeking an experienced and strategic Chief Marketing Officer (CMO) to lead our marketing vision and drive the growth of our luxury fragrance and white-label perfume business. The ideal candidate will be responsible for brand positioning, marketing strategy, business growth, and building a strong market presence while ensuring profitability and brand equity.
Key Responsibilities
- Design and lead the overall marketing strategy for the brand.
- Build and scale the white-labelling perfume business.
- Develop brand positioning and product marketing strategies.
- Lead performance marketing, branding, and growth initiatives.
- Build and manage domestic partnerships and distribution networks.
- Oversee the marketing team and ensure operational excellence.
- Drive revenue growth, profitability, and brand equity.
- Represent the company at industry events, exhibitions, and networking platforms.
- Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
Requirements
- Proven experience in the Perfume, FMCG, Beauty, Luxury, or Lifestyle industry.
- Robust business acumen and leadership skills.
- Expertise in strategic marketing, brand management, and business development.
- Experience in scaling brands and driving revenue growth.
- Excellent communication, negotiation, and stakeholder management skills.
- Experience in White Labelling business development is preferred.
- MBA in Marketing or related field is preferred.