Job Description Media Planning & Branding
n Account Manager/ Senior Account Manager
n Location: Bangalore | Experience: 1-2 years in Digital Marketing.
n Media Agency experience required.
n Job Title: Brand Planning Manager / Brand Planner
n Role Overview
n We are seeking a Brand Planner with 2–4 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.
n Key Responsibilities
n n Develop and execute branding strategies aligned with client objectives and business goals.
n Create comprehensive media and campaign plans across digital platforms.
n Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
n Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
n Collaborate with internal teams and external partners to ensure seamless campaign delivery.
n Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
n Manage and mentor a team of 4–8 members, ensuring high-quality execution and professional development.
n Maintain strong relationships with clients,
providing strategic guidance and regular performance updates.
n Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
n Analyze campaign results and provide actionable insights for future planning and optimization.
n n Required Skills & Qualifications
n n 2–4 years of experience in branding, media planning, or digital brand strategy roles.
n Strong experience in brand campaign planning and execution.
n Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
n Solid understanding of digital advertising ecosystems and third-party publishers.
n Ability to identify and recommend audience segments and targeting approaches based on client objectives.
n Robust strategic thinking and storytelling capabilities.
n Excellent client management and stakeholder communication skills.
n Experience managing or leading teams of 4–8 members.
n Strong analytical, presentation, and problem-solving skills.
n n Preferred Qualifications
n n Agency experience in branding and digital media planning.
n Experience managing multi-channel branding campaigns.
n Knowledge of campaign measurement, audience insights, and optimization methodologies.
n Ability to translate data and consumer insights into actionable brand strategies.
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