Job Description Content Lead - BabyBillion Parenting | Bengaluru
n Location: Bengaluru | On-site
n Employment Type: Full time
n BabyBillion is building a new parenting media brand.
n We already reach millions of children through our kids' content. Now we want to build a strong relationship with the people making the decisions for them — parents.
n We are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms.
n What you will own
n n Define the content and editorial thesis for BabyBillion Parenting
n Identify what Indian parents genuinely care about and build content around it
n Develop repeatable content formats and IPs across YouTube, Instagram and other platforms
n Build relationships with child psychologists, pediatricians, educators and other experts
n Work with writers, producers and creators to turn ideas into high-retention content
n Build a strong parent community and feedback loop
n Shape the brand,



tone and identity of BabyBillion Parenting
n n Who you are
n n 4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystems
n You have built content, formats or IPs, not just managed a content calendar
n Strong editorial judgment and storytelling instincts
n Excellent communication and on-camera presence
n Deep curiosity about parenting, child psychology, education and child development
n Comfortable working with experts and turning complex ideas into simple, entertaining content
n You understand what makes content click, retain and get shared
n High ownership — you enjoy building from scratch with ambiguity
n n Existing parenting audience is a plus, not a requirement.
n If your career has primarily been about executing someone else's content strategy, this is probably not your role.
n If you want to build a parenting media brand from scratch, it is.

📌 Content Lead - BabyBillion Parenting (Bengaluru)
🏢 BabyBillion
📍 Bengaluru