Job Description:
Designation - Marketing Executive

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Key Responsibilities

Email Marketing

- Execute mass email campaigns to customers, consultants, EPC contractors & industry contacts

- Maintain and update marketing database

- Circulate product updates, newsletters, and technical campaign mails

- Track response rate and generate enquiries

Website Management & SEO:

- Regularly update company website (products, projects, news, videos)

- Improve Google search visibility through SEO

- Perform keyword optimization for industrial equipment pages

- Monitor website traffic using analytics tools

Social Media & Online Presence

- Manage company pages on:

- LinkedIn

- YouTube

- Industry portals

- Upload product videos, inspection photos, achievements & project highlights

- Improve engagement and follower growth

Video & Photo Editing

- Edit product videos and factory visuals

- Prepare short promotional clips for digital platforms





- Maintain marketing media archive

Exhibitions & Trade Fair Coordination

- Identify relevant domestic & international trade fairs

- Coordinate stall participation and promotional materials

- Prepare banners, brochures, presentations & product videos

- Maintain visitor database and post-event follow-ups

Marketing Support Activities

- Prepare product presentations & promotional content

- Maintain consultant / EPC database

- Support lead generation initiatives

- Assist sales team in campaign-based outreach

Preferred Candidate Profile

- Experience: 2 years

- Qualification: MBA (Marketing) / BBA / Digital Marketing / Mass Communication

- Experience in EPC marketing preferred

- Knowledge of SEO, website handling & email campaign tools required

- Basic video editing skills preferred

📌 Marketing Executive (Kolkata)
🏢 RECEX
📍 Kolkata