11 Aug
|
Hector
|
Raigarh
Job Description Role Overview:
n We are seeking a dynamic Amazon PPC Specialist.
n To join our team, specializing in marketplace advertising for Amazon, This individual will play a crucial role in driving the advertiser success by effective communication, providing strategic insights and data-driven recommendations, leading the media buying team, and collaborating with various teams to ensure client goals are met efficiently.
n Responsibilities:
n ● Marketplace Advertising Strategy: Lead advertising for Amazon driving performance and efficiency.
n ● Data-Driven Insights: Guide the marketplace team with actionable, data-backed opportunities for scaling advertising efforts and optimizing performance. Provide deep insights into marketplace sentiments and trends to enhance overall strategy.
n ● Client Relationship Management: Build and nurture strong relationships with Category Managers across marketplaces to generate key insights and develop strategic plans that drive client success.
n ● Platform Trends & Innovations: Stay ahead of industry trends and emerging platform capabilities. Integrate new functionalities and updates into existing client strategies for continuous improvement.
n ● Client Retention: Ensure high levels of client satisfaction, focusing on the retention
n and growth of both existing and newly onboarded clients.
n ● Team Leadership & Collaboration: Manage and mentor the marketplace media
n buying team, setting explicit goals and ensuring performance targets are achieved.
n Collaborate closely with internal teams, particularly the Strategy team, to pitch
n innovative solutions to prospective clients.
n ● Budget & Goal Planning:
Oversee monthly budget planning and set actionable
n goals in line with client roadmaps, ensuring alignment between client expectations
n and performance outcomes.
n ● Client Review Meetings: Lead weekly/bi-weekly client review meetings by guiding
n the team in preparing comprehensive review decks that highlight key performance
n opportunities, growth areas, and action plans.
n ● Operational Coordination: Coordinate daily with media buyers and operations
n teams to ensure smooth execution of campaigns and optimize performance.
n ● Primary KPIs: Focus on driving revenue and Return on Ad Spend (ROAS) as the
n primary key performance indicators, ensuring all efforts are aligned with these
n outcomes.
n Eligibility Criteria:
n ● Experience: Minimum of 2 years of hands-on experience managing advertising
n across major marketplaces like Amazon.
n ● Skills: Strong oratory, presentation, and analytical skills. Ability to communicate
n complex ideas effectively to both internal teams and clients.
n ● Marketplace Performance Understanding: In-depth knowledge of factors that
n influence marketplace performance, including:
n ○ Organic share drivers
n ○ Conversion rate optimization techniques
n ○ Seasonal and sales planning strategies
n ○ Category benchmarking & market research to inform decisions and strategies
n About Neon Digital:
n At Neon Digital, we are committed to delivering cutting-edge digital marketing solutions that
n drive meaningful results for our clients. We focus on delivering performance-driven
n strategies in the fast-evolving world of marketplace advertising. Join us to be part of a
n dynamic, forward-thinking team!
n Visit Neon Digital
📌 Amazon PPC Specialist (Raigarh)
🏢 Hector
📍 Raigarh