Job Description n Handle and develop the HoReCa channel business for the assigned territory.
n Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.
n Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.
n Lead and manage field teams comprising Sales Officers and TSIs.
n Drive primary sales, secondary sales, and collections as per business plans.
n Identify and develop current business opportunities and key accounts.
n Introduce and promote Continental product range to prospective clients.
n Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.
n Monitor and manage ROI for trade activities and customer investments.
n Ensure adherence to company flighting norms and commercial guidelines.
n Track market trends, competitor activities, and customer requirements to drive business expansion.
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