Job Description Digital Media Planning - Senior Manager (Immediate Joiners Preferred)
n Seniority Level: Senior Level (5-8 Years)
n Position Summary
n You'll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.
n Key Responsibilities
n Client Relationship Management
n • Serve as the strategic partner and primary point of contact for senior client stakeholders
n • Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals
n • Build and nurture long-term client relationships rooted in trust, performance, and value delivery
n • Translate business challenges into innovative and actionable media plans
n Business Growth & Innovation
n • Identify and pursue upsell and cross-sell opportunities to expand the agency's scope with existing clients
n • Develop and present new media-led proposals that add value and strengthen client partnerships
n • Collaborate with the leadership team on pitches and business development initiatives
n • Contribute actively to revenue growth and agency profitability
n Media Strategy & Planning
n • Lead development and implementation of integrated media strategies tailored to client objectives
n • Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency
n • Stay current with evolving media trends, tools,



and innovations to guide campaign planning and ideation
n • Drive real-time campaign optimizations, balancing performance and creativity
n Campaign Excellence
n • Oversee execution of end-to-end media planning and buying deliverables
n • Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses
n • Guide teams through milestone presentations and high-impact campaigns
n • Partner closely with analytics, strategy, and creative leads for integrated campaign success
n Leadership & Team Development
n • Lead, mentor, and inspire a team of media planners and buyers
n • Foster a culture of collaboration, innovation, accountability, and continuous improvement
n • Ensure efficient workflow management and effective capacity planning
n • Create personalized development plans and upskilling opportunities for team growth
n Skills & Competencies
n • Strong leadership and client management capabilities
n • Deep knowledge of the Indian media ecosystem across digital, traditional, and emerging platforms
n • Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms




n • Ability to forecast campaign performance and make data-led decisions in real-time
n • Excellent communication, presentation, and storytelling skills
n • A strong balance of strategic thinking and operational execution
n • Proven ability to manage teams, delegate effectively, and mentor future leaders
n Qualifications
n n Masters/Bachelor's Degree
n Minimum 5 years as a Digital Media Planner
n n About Interactive Avenues:
n Interactive Avenues, part of Omnicom Media, is India's largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.
n Our commitment to diversity, equity and inclusion
n At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where wide-ranging perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.

📌 Senior Planning Manager (Raigarh)
🏢 INTERACTIVE AVENUES
📍 Raigarh