Job Description JD for Manager – Media Planning & Buying:
n About Company
n OpusCDM is a Brand Development and Advertising firm based in Bangalore since 1999. We combine mainstream advertising and digital marketing, pure creative design-thinking and consulting. As a specialist brand development and marketing communications organisation, OpusCDM works with brands and businesses at different levels.
n Some of the brands we manage - Epson, Seiko, Grand Seiko, Bugatti, Simply Sofas, Astor Mueller,
n Hands Carpets, etc.
n Our media division is called OrcaCDM, and Protocol10 is the digital marcom division involved in
n Performance Marketing, Multi-Platform eRetailing and end customer fulfilment for global brands,
n content, campaign & platform development for brands in the online space, etc.
n Position: Manager – Media Planning Buying
n Heading the functional role, we are looking for a strategic thinker with a love of media and
n advertising. In this position, you would create, execute and manage successful media plans that
n support our clients' goals and financial restrictions. You would also conduct market research and
n data analysis to pinpoint target audiences and find effective advertising mediums, including emerging media, to reach them. You would also negotiate media costs and placements to ensure cost-effective campaigns with the highest return on investment. Proficient in using media planning tools and software and have a deep understanding of the advertising industry and its trends.
n Responsibilities:




n n Possess hands-on expertise in TV, OOH media, Print, and Radio.
n Proficient in media planning tools like YUMI (TV Planning Tool), AIS (formerly AdEx), IRS, ABC, and other media research and measurement tools.
n Understand Digital and emerging media trends, along with their role in the consumer journey.
n Manage Media Planning, Buying, and Campaign Execution for brands.
n Ensure timely invoicing of campaigns and maintain billing accuracy.
n Track and measure campaign performance based on agreed KPIs.
n Build and maintain relationships with media partners, vendors, and other key stakeholders.
n Conduct competition analyses, tactical planning, mid-term evaluations, and post-campaign valuations, and create comprehensive campaign evaluation reports.
n Contribute to new client pitches by providing relevant data, content, strategies, and insights.
n Creative approach to exploring cutting-edge media and communication methods.
n Work closely with our creative and account teams to ensure that media plans align with client goals and messaging,
n Manage and mentor team members to support their career growth and development.
n n Qualifications & Skills:
n n 5 to 10 years of experience in Media or Advertising.
n Bachelor's or Master's degree in Marketing, Communications, or a related field.
n Strong verbal, written and presentation skills.
n Organisational and multitasking skills.
n Proficient in Excel and PowerPoint.
n

📌 Media Planner (Bengaluru)
🏢 The Job Shop - India
📍 Bengaluru