Description

Objectives of this Role:

- Establish positioning, identify target audiences, and develop marketing plans / Communication Calendar with specific objectives across different channels and Cohorts

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Continuously analyze funnel metrics (Drop-offs, TAT, Disbursal conversion) and extract key insights for future campaign development and go-to-market strategies

- Partner with performance marketing and web teams to design, test and evolve nurturing tactics.

- Work closely with business team to improve conversion rate and maintain dashboards to enable lead status and actionable insights business team

Product Overview :- Business Banking Assets:

BBA is a part of consumer assets department of the bank under which Working Capital (secured lending), Unsecured Business loans, and Healthcare Finance. All these departments focus on lending to the SME/MSME & Self-employed Professionals space. The incumbent will be a part of this department.

We specialize in structuring deals for the self-employed segment by offering Fund based products like Cash Credit & OD, Term Loans (Secured and Unsecured), Equipment Finance as well as Non Fund products like Letter of Credit, Bank Guarantee’s, Foreign Exchange and Trade Products.

Responsibilities

Daily and Monthly Responsibilities:





- Working in partnership with the Marketing and campaign team to build and execute week on week campaign calendar

- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all communication channels

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Use data insights to identify bottlenecks and improve lead-to-disbursal ratio along with creating contests for business team to better engagement/Conversions

Qualifications

Skills Required:

- Post Graduate Degree - Specializationin Marketing with good understanding of Digital marketing is required.

- Academics - He/she should understand basic D2C communication knowledge and possess excellent analytical skills. Strong understanding of digital lending / fintech / Business loan Product and stakeholder management across multiple teams

- Team Management – This an Independent role. Candidate will work closely with Analytics, Risk, Marketing, Campaign & Business teams within the Bank

- Communication Skills – Has to be fluent in English and must possess valuable communication skills both written and spoken.

📌 Product Manager-Business Loans-MIS - KMBL (Mumbai)
🏢 Kotak Mahindra Bank
📍 Mumbai