11 Aug
|
Recognized
|
Mumbai
We are looking for a data -driven Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across digital platforms to drive traffic, leads, and revenue growth.
Key Responsibilities:
- Plan, manage, and optimize paid media campaigns across search, social, display, and programmatic platforms
- Manage budgets, bidding strategies, and audience targeting
- Create, test, and optimize ad creatives, copies, and landing pages
- Monitor and analyze performance metrics such as CPC, CPA, ROAS, and conversions
- Perform A/B testing and continuous optimization of campaigns
- Coordinate with content, design, and analytics teams
- Prepare performance reports and insights for stakeholders
Requirements
- Bachelor’s degree in Marketing, Business,
or a related field
- 1–5 years of experience in paid media, performance marketing, or digital advertising roles
- Hands -on experience with platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
- Strong analytical skills and experience with tracking and attribution tools
- Ability to manage multiple campaigns and budgets effectively
- Strong communication and optimization skills