Role Summary:
We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions.
Key Responsibilities:

- Cross-Screen Data & Measurement

- Build and manage integrated deterministic datasets across TV & Digital ecosystems

- Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement

- Consumer Insights & Analytics

- Analyze cross-screen behavioral journeys and consumption patterns

- Generate actionable insights to solve key business problems

- Performance Tracking & MIS

- Design and maintain centralized MIS dashboards tracking KPIs across business units

- Identify performance gaps and provide clear, data-backed recommendations





- Develop predictive models for cross-screen consumption and engagement trends

- Drive AI-led automation and analytics adoption to improve efficiency and scalability

- Storytelling & Stakeholder Management

- Translate data into clear narratives and executive presentations

- Drive alignment through workshops and leadership forums

Qualifications & Key Skills:

- 8+ years of experience in consulting, strategy, analytics roles.

- Hands on experience of SQL & data processing.

- Strong grasp of business concepts and data interpretation.

- Excellent written and verbal communication skills.

- Ability to simplify complex ideas and tailor messages for various audiences.

- Work in fast-paced setting.

📌 Director - Consumption & Engagement Insights (Mumbai)
🏢 Leading
📍 Mumbai