Digital Marketing Specialist (Chennai)

Digital Marketing Specialist (Chennai)

11 Aug
|
Nameless
|
Chennai

11 Aug

Nameless

Chennai

Job Description: Google Ads Specialist (Digital Marketing)




Position Overview:




We are seeking a results -driven Google Ads Specialist to plan, execute, optimize, and scale paid search and display campaigns across Google Ads. The ideal candidate will have strong analytical skills, hands -on experience managing advertising budgets, and a proven track record of driving high -quality leads, conversions, and return on ad spend (ROAS).




Key ResponsibilitiesCampaign Strategy & Management:


- Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing.

- Conduct keyword research and audience analysis to identify growth opportunities.

- Develop campaign structures aligned with business goals and customer journeys.

- Manage daily campaign operations, including budget allocation, bid adjustments, and audience targeting.


Performance Optimization

- Monitor campaign performance and optimize for key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.

- Perform A/B testing on ad copy, landing pages, creatives, and bidding strategies.

- Identify and implement opportunities to improve conversion rates and reduce acquisition costs.

- Analyze search term reports and implement negative keyword strategies.


Tracking & Analytics

- Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads.





- Monitor attribution models and conversion paths to improve campaign effectiveness.

- Use AI & Build dashboards and generate regular performance reports with actionable insights.

- Ensure data accuracy and tracking integrity across campaigns.


Landing Page & Funnel Optimization

- Collaborate with design, content, and development teams to improve landing page performance.

- Recommend CRO (Conversion Rate Optimization) initiatives based on user behavior and campaign data.

- Ensure consistency between ad messaging and landing page experience.


Market & Competitor Analysis

- Conduct competitor research and benchmark campaign performance against industry standards.

- Stay updated on Google Ads platform changes, automation features, and digital marketing trends.

- Identify new opportunities for audience targeting, campaign expansion, and market penetration.


Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 2–5 years of hands -on experience managing Google Ads campaigns.

- Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing.

- Experience with Google Analytics 4,



Google Tag Manager, and conversion tracking.

- Proficiency in Microsoft Excel or Google Sheets for data analysis.

- Excellent analytical, problem -solving, and communication skills.


Preferred Qualifications

- Google Ads Certifications.

- Experience with CRM integrations and lead management systems.

- Knowledge of SEM principles and landing page optimization.

- Experience managing monthly ad budgets of ₹10 lakhs+/month or equivalent.

- Familiarity with tools such as SEMrush, Ahrefs, Looker Studio, Hotjar, or similar platforms.

- Familiarity with AI Tools like Claude for execution, analysis and automation of regular tasks.


Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)

- Cost -per -Chance (CPO)

- Cost Per Acquisition (CPA)

- Return on Ad Spend (ROAS)

- Conversion Rate

- Lead Quality Score

- Budget Utilization Efficiency


What Success Looks Like

- Consistently achieving or exceeding lead and revenue targets.

- Improving campaign efficiency while maintaining lead quality.

- Identifying and scaling profitable audience segments and campaigns.

- Delivering actionable insights that contribute to overall business growth.


Job Type: Full -Time


Experience: 2–5 Years


Location: Chennai, Teynampet


Department: MassCampaigns/Ads Team






📌 Digital Marketing Specialist (Chennai)
🏢 Nameless
📍 Chennai

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