1. Demand Forecasting

• Develop monthly, quarterly, and annual demand forecasts.

• Analyze historical sales, market trends, seasonality, and growth plans.

• Create SKU -wise, region -wise, and channel -wise forecasts.

• Continuously improve forecast accuracy.

2. Sales & Operations Planning (S&OP;)

• Lead monthly S&OP; meetings.

• Align Sales, Marketing, Finance, PPC, Procurement, and Supply Chain teams.

• Convert business targets into demand plans.

• Highlight demand -supply gaps and recommend corrective actions.

3. Market Intelligence & Business Insights

• Track competitor activities and industry trends.

• Monitor government policies, subsidies, and market developments.

• Analyze demand drivers and customer buying behavior.

• Identify growth opportunities and potential risks.

4. Demand Review & Analytics

• Conduct weekly and monthly forecast reviews.• Measure forecast bias and accuracy.

• Analyze variances between forecast and actual sales.

• Recommend actions to improve planning effectiveness.

5. New Product Demand Planning

• Forecast demand for current product launches.

• Support inventory planning for product introductions.

• Coordinate launch forecasts with Product Management and Marketing teams.

6. Inventory & Service Level Optimization

• Work with Inventory Planning and PPC teams.

• Balance demand forecasts with inventory targets.

• Ensure high product availability while reducing excess stock.

7. Cross -Functional Coordination

• Partner with Sales, Marketing, Finance, Production, Procurement, and Logistics.

• Communicate forecast changes proactively.

• Ensure business alignment across departments.