11 Aug
|
Important Business
|
Kolkata
11 Aug
Important Business
Kolkata
- Execute on the content production strategy that aligns with our brand’s vision and marketing objectives, driving significant engagement and sales leads.
- Research and write high -quality, SEO -optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.
- Craft persuasive, conversion -focused content that aligns with campaign goals and brand voice. In line with multi -format writing expectations.
- Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.
- Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.
- Adapt writing style for different platforms and audiences, shifting between long -form blog narratives and punchy ad or landing page copy.
- Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.
- Work on multiple content projects simultaneously and meet deadlines.
- Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.
- Experience in writing content for the B2B or IT industry.
- Experience in developing Content Strategies
- Strong Research capabilities
- Proofreading skills
- Excellent written and verbal communication skills
- Ability to work independently as well as collaboratively within a team
- Familiarity with LLMs and concepts such as AEO and GEO.
Requirements
- Proven content writing & strategy experience in B2B/IT industry.
- Robust SEO -optimized writing across blogs, ads, websites, social, email, whitepapers.
- Ability to write persuasive, conversion -focused copy in multiple formats.
- Strong research & analytical skills for market/competitor insights.
- Excellent editing, proofreading, and adaptability across platforms.
- Experience collaborating with design, SEO, marketing & product teams.
- Strong project & time management; ability to handle multiple projects.
- Excellent communication skills (written & verbal).
- Ability to work independently and in teams.
- Familiarity with LLMs, AEO & GEO concepts.