Designation Assistant Manager - Marketing Innovation, OI

Function Packaged Beverages

Location Bengaluru

Reporting To Deputy General Manager - Marketing Innovation, OI

Job Description

What are the Key Deliverables in this role ?

Financial Outcomes

- Assist in identifying opportunities for recent product launches and range extensions.

- Support tracking of launch performance metrics and provide data for reporting.

- Help monitor inventory levels and support cost control initiatives related to new products.

Customer Service

- Assist with go-to-market activities in collaboration with Ecom, Modern Trade, and General Trade teams.

- Coordinate with cross-functional teams to ensure smooth project delivery from concept approval to market launch.

- Gather feedback from sales teams and consumers post-launch; share insights with relevant stakeholders.

Internal Processes

- Help prepare marketing materials and brand assets such as packaging mock-ups or product information sheets.

- Work with agencies and internal teams to support timely project execution.





- Collect and analyze consumer trends data to identify potential innovation ideas.

Innovation and Learning

- Participate in brainstorming sessions for new product ideas.

- Support the documentation and tracking of innovation projects through various stages.

- Stay updated on industry trends to contribute fresh perspectives during team discussions.

What are the Critical success factors for the Role ?

- 1-3 years of marketing experience

- Experience supporting product launches or project coordination

- Bachelor’s degree (MBA or equivalent preferred but not mandatory)

What are the Desirable success factors for the Role ?

- Strong communication and teamwork skills

- Exposure to consumer goods industry is an advantage

- Ability to organize information and manage multiple tasks efficiently

- Analytical mindset: comfortable working with data and consumer insights

- Creative approach to problem-solving

📌 Assistant Manager - Marketing Innovation, OI (Bengaluru)
🏢 Important Group
📍 Bengaluru