Job Description Position Overview

/n We are looking for a driven and relationship-focused Business Development professional to lead sales and growth initiatives

/n within the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expand

/n market presence.
/n Roles & Responsibilities
/n ● Identify, prospect, and onboard current cafe, QSR, and HORECA clients within the assigned territory
/n ● Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams
/n ● Achieve monthly, quarterly, and annual sales targets for the cafe segment
/n ● Develop and execute territory-wise business development plans to grow market share
/n ● Conduct regular client visits, product demonstrations, and negotiations
/n ● Manage the complete sales cycle — lead generation, pitching, negotiation, closing, and after-sales support
/n ● Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery
/n ● Monitor competitor activity, market trends, and pricing within the cafe/HORECA space
/n ● Maintain accurate records of client interactions,



sales pipeline, and forecasts (CRM/Excel)
/n ● Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives
/n ● Ensure high levels of customer satisfaction and repeat business through consistent engagement
/n Required Skills & Experience
/n ● 3–5 years of proven experience in cafe sales / HORECA / B2B field sales
/n ● Strong existing network within cafes, coffee chains, restaurants, or food service outlets is a plus
/n ● Excellent communication, negotiation, and relationship-building skills
/n ● Self-motivated with a target-driven approach and strong ownership mindset
/n ● Ability to travel extensively within the assigned territory
/n ● Proficiency in MS Office/Excel; CRM tool experience preferred
/n ● Basic understanding of the F&B;/coffee/beverage industry, pricing, and distribution dynamics
/n Educational Qualification
/n ● MBA/PGDM in Sales & Marketing.
/n Key Competencies
/n ● Territory & Account Management
/n ● Consultative Selling
/n ● Negotiation & Closing
/n ● Market Intelligence
/n ● Relationship Management
/n ● Ownership & Accountability

/n ilemjapan.com

📌 Business Development Executive (Surat)
🏢 ILEM JAPAN
📍 Surat