Growth Lead – Content & Creator Acquisition

Location: Coimbatore or Mumbai
Experience: 3 – 6 years
Shift: India / US Overlap
Fixed Salary Range: 7 LPA to 18 LPA
Variable Performance Bonus: 2 LPA to 4 LPA

SuperLabs is building and scaling a consumer internet platform in the creator space (US market).

We’re looking for a 0→1 Growth Operator who can build a distribution engine from scratch — not manage an existing one.

This role is for someone who has:
Built or scaled short-form content engines
Understands what makes content go viral
Can convert attention into real users / creators

What You’ll Own (Core Responsibilities)1. Build the Content Engine
Launch and scale YouTube Shorts, Instagram Reels, TikTok
Drive 10–30 pieces of content per day
Own content formats: clips, edits, storytelling, trends
Find What Works (Relentless Testing)
Test 50–100 content variations weekly
Identify patterns in:
Hooks
Retention
Shares
Double down on what performs
Creator Acquisition (Critical)
Turn viewers → creators
Run outbound:
DMs
Email
Community engagement
Activate creators to upload consistently
Build Growth Loops
Content → discovery → creator signup → more content
Track and optimize the loop daily
Manage Execution Team
Work with interns / editors




Ensure daily output consistency
Maintain quality + speed

Success Metrics (What “Winning” Looks Like)

Within 30–60 days:
500K–2M monthly views across platforms
50–150 creators onboarded
Daily content velocity maintained (10–30 posts/day)
At least 2–3 repeatable viral formats identified

Who This Is For (Ideal Profile)

You are:
A builder, not a coordinator
Obsessed with:
TikTok / Reels / Shorts
Internet culture
Viral content mechanics
Someone who has:
Grown a page/channel from 0 → meaningful traction OR
Been deeply involved in doing so

You think in:
Hooks
Retention curves
Shareability
Algorithms

Who This Is NOT For
Traditional “marketing managers”
Only paid ads specialists
Agency account managers
Pure strategists with no execution

Skills Required
Deep understanding of:
Short-form video platforms
Content trends & formats
Basic editing sense (Premiere / CapCut / similar)
Robust execution speed
Data-driven mindset (views, CTR, retention)

Experience & Salary Range Experience:

3 to 5 years
BUT more key:
Proof of work > years

2-year killer > 6-year average

Job Types: Full time, Permanent

Pay: ₹58,000.00 - ₹150,000.00 per month

Work Location: In person

📌 Growth Lead Content And Creator Acquisition Mumbai
🏢 SuperLabs
📍 Mumbai