Plan, create, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
Develop campaign strategies based on business objectives such as Lead Generation, Website Sales, Traffic, and Brand Awareness.
Research and define target audiences using demographics, interests, behaviors, and custom audiences.
Set up and manage Facebook Pixel, Meta Pixel, and Conversion API for accurate conversion tracking.
Monitor campaign performance and optimize bids, budgets, creatives, placements, and audience targeting.
Conduct A/B testing on ad creatives, copy, audiences, and campaign objectives.
Analyze campaign metrics including CTR, CPC, CPM, CPA, CPL, ROAS, and Conversion Rate.
Coordinate with the Graphic Design and Content teams to create high-performing ad creatives.




Prepare daily, weekly, and monthly performance reports with actionable insights.
Stay updated with Meta advertising policies, algorithm changes, and industry trends.
Identify current growth prospects to improve campaign performance and reduce acquisition costs.
Ensure advertising budgets are utilized efficiently while meeting campaign goals.
Work closely with the Sales and Marketing teams to improve lead quality and conversion rates.

Pay: ₹10,000.00 - ₹15,000.00 per month

Perks:
Paid time off

Work Location: In person

📌 Meta Ads Executive Mota Varachha
🏢 PORTUS PACKAGING
📍 Mota Varachha