Role: Senior Art Director Location: Lado Sarai, Saket New Delhi Company: Mad Men Marketing About Mad Men Marketing Mad Men Marketing is a modern creative and digital agency operating at the intersection of creativity, culture, and AI-powered execution. We build brand ecosystems, campaigns, and high-velocity digital content for leading consumer brands including Dabur, Haldiram's, India Gate, Crax, Vi-John, challenger brands, and emerging creators. Our creative philosophy blends human creativity with AI acceleration, enabling faster ideation, visual experimentation, and scalable content production.nnnWe are looking for a Senior Art Director who can lead visual thinking while intelligently leveraging AI tools to amplify creative output.nnnRole Overview The Senior Art Director is responsible for visual storytelling, campaign design direction, and digital content ecosystems, while also using AI tools to accelerate concept development, visual exploration, and production workflows. This role sits at the intersection of:nnnCampaign thinkingnDesign leadershipnAI-enabled creative experimentation Key Responsibilities Creative ConceptualizationnnnTranslate campaign ideas into powerful visual storytellingnnnCreate moodboards, design territories, and visual worldsnnnCollaborate with copywriters to develop integrated creative ideasnnnRapidly explore multiple visual routes using AI-assisted design tools Campaign Design DirectionnnnLead visual execution for campaigns across:nnnsocial media digital ads films and motion content brand assetsnnnOOH adaptationsnBuild distinctive campaign identities that work across platforms AI-Enabled Creative DevelopmentnnnUse AI tools to accelerate ideation and visualizationnnnGenerate concept explorations using Nano Banana, ChatGPT,



and prompt-based design workflowsnnnBuild visual prototypes, campaign frames, and idea explorations using generative toolsnnnGuide designers on integrating AI into the creative process without compromising design quality Brand Visual SystemsnnnCreate and maintain brand visual systemsnnnDevelop design languages includingntypography layout systems color systems visual gridsnnnEnsure consistency across all creative output High-Velocity Content DesignnnnLead visual output for high-volume digital contentnnnGuide teams on platform-native design formatsnnnEnsure strong visual quality across fast production cycles Creative MentorshipnnnGuide junior designers and art executivesnnnConduct design reviews and elevate craft standardsnnnEncourage experimentation with AI-assisted workflows AI u0026 Tools Expertise (Mandatory)nnnCandidates must demonstrate robust familiarity with AI-enabled creative workflows, including:nnnNano Banana (visual concept generation)nnnChatGPT for creative ideation and promptingnnnPrompt engineering for visual and campaign explorationnnnAI-assisted moodboard and visual prototype generationnnnAI-assisted creative experimentation Design tools:nnnAdobe PhotoshopnAdobe IllustratornFigmanCanvanUnderstanding of motion tools (After Effects or similar) is a plus Experiencennn57 years in advertising or creative agenciesnnnExperience handling consumer brands and digital campaignsnnnStrong portfolio demonstratingncampaigns brand storytelling social media ecosystems high-quality visual craft What We Look FornnnDesigners whonthink like creative directors understand culture and digital platforms can combine design thinking with AI experimentation move fast without compromising quality enjoy building brands, not just posts .

📌 Senior Art Director (Delhi)
🏢 Mad Men Marketing India
📍 Delhi