Novasol Ingredients Pvt. Ltd. is a leading food ingredient solutions company providing ingredients and application-focused solutions across Bakery, Dairy, Ice Cream, Processed Foods, Beverages, Snacks, Confectionery, HoReCa, Human Nutrition and Pharma . The company combines ingredient sourcing with technical support, product development and application expertise

Roles & Responsibilities – Area Sales Manager – Techno Commercial

- Drive sales and business development for food ingredients solutions across Delhi NCR and assigned territories.
- Develop new customers in Market.
- Manage key accounts and build long-term relationships with Purchase, R&D;, QA, Production and senior management.
- Achieve monthly, quarterly and annual sales and gross-margin targets through effective territory planning and execution.
- Identify customer requirements and recommend suitable food ingredient/flour solutions in coordination with the R&D; and Application teams.
- Generate and manage customer trials ,



coordinate product samples and ensure successful conversion of trials into commercial business.
- Prepare techno-commercial proposals, quotations and pricing and lead commercial negotiations with customers.
- Expand business within existing accounts through cross-selling, up-selling and introduction of new Novasol products.
- Build a strong sales pipeline through market mapping, customer visits, referrals, industry networks and current business opportunities.
- Monitor market trends, competitor activities, pricing and customer requirements and provide actionable market intelligence to management.
- Coordinate with Procurement, R&D;, Quality, Supply Chain and Finance to ensure smooth order execution, customer service and complaint resolution.
- Monitor collections, outstanding payments, sales forecasts and MIS , ensuring timely reporting and healthy working-capital management.

📌 Area Sales Manager (India)
🏢 Novasol Ingredients
📍 India