About Xtracut

Xtracut Systems Private Limited is a Chennai-based digital marketing and web development agency. We are a Google Partner, a Meta Business Partner and a Zoho Authorised Partner, working across healthcare, education, retail and D2C accounts on brand, content, performance and technology.

Job Summary

We are looking for a Social Media Account Manager who understands social media deeply—not just as a profession, but as an evolving digital ecosystem. The core of this role is ideation: spotting trends early, identifying their relevance to the brand, and turning them into reels or posts that can be effectively executed with the resources at hand. Equally important is accountability: you own the numbers on your accounts and are responsible for achieving the growth targets committed to the client each month.

Key Responsibilities

Performance and Goal Ownership

- Own the monthly KPIs on every account you handle — followers, reach, engagement, video views, leads
- Work to agreed monthly growth targets and track progress through the month, not at the end of it
- Review performance weekly and course-correct while there is still time in the cycle
- Flag any account trending below target early, with a recovery plan — not an explanation after the fact
- Justify content decisions with data: what worked, what did not, what changes next month

Content and Ideation

- Ideate reel concepts weekly — hooks, formats, audio, treatment — and pitch them with a explicit rationale for why they will work
- Track trends daily and adapt relevant ones to brand context within the trend's shelf life
- Write scripts, captions and carousel copy in English and Tanglish/Tamil that read as spoken, not translated
- Build monthly content calendars and see them through to publishing on schedule
- Prepare shot lists and coordinate shoots — talent, location, props, timelines
- Brief designers and editors, and QC output before it reaches the account lead

Shoot Coordination — Client and Production Team

- Own the monthly shoot calendar end to end — plan shoot days in line with the content calendar and lock them well before the publishing window
- Coordinate with the client to confirm dates, locations, permissions and the availability of spokespeople,



doctors, staff or talent
- Circulate the shoot brief, shot list and references to the client for approval ahead of the shoot, and close all open points before the crew is booked
- Brief and schedule the production team — photographer, videographer, editor and support crew — on call time, equipment, deliverables and location logistics
- Run the shoot day on ground: hold the schedule, work through the shot list, manage talent between setups and take client approvals on the spot where possible
- Confirm footage handover, backup and edit timelines with the production team immediately after every shoot
- Track shoot costs against budget and flag overruns before commitments are made
- Maintain a shoot tracker — planned versus completed shoot days, footage received, and content published from each shoot

Performance Marketing Creatives

- Ideate and brief ad creatives for paid campaigns — statics, carousels and video cuts
- Write ad copy, hooks and CTAs built for conversion, not for organic reach
- Work with the performance team on offers, landing page alignment and audience-led messaging
- Supply creative variants for testing and refresh fatigued creatives on schedule
- Read ad-level performance and feed learnings back into the next creative round

Platforms

- Own content planning and publishing across Instagram, Facebook, LinkedIn and YouTube
- Adapt tone and format per platform — LinkedIn is not a mirror of Instagram
- Manage community engagement across all four — comments, DMs, and lead capture flows

Influencer Marketing

- Identify and shortlist creators that fit the brand and the budget
- Handle outreach, negotiation, commercials and contracts
- Write influencer briefs and manage shoot-day coordination
- Track deliverables, approvals and posting timelines




- Report on influencer campaign performance and cost per outcome

Client Coordination

- Act as day-to-day point of contact — updates, approvals, escalations
- Run review calls with performance data and forward plans
- Convert client feedback into clear, actionable briefs for the internal team
- Manage expectations on timelines and scope, and flag risks early

Reporting

- Deliver weekly performance reports with target versus achieved for every metric
- Maintain the content tracker as the single source of record, updated weekly

Required Skills and Qualifications

- Bachelor's degree in Marketing, Communications, Media or a related field
- 3–4 years in social media content, agency experience preferred
- Demonstrated ability to ideate original short-form video concepts — portfolio or reel links required
- Track record of working to and meeting defined social media targets
- Strong grasp of Instagram Reels mechanics: hook retention, watch time, audio selection, posting cadence
- Experience briefing or writing paid ad creatives and copy
- Hands-on experience managing Facebook, LinkedIn and YouTube alongside Instagram
- Experience coordinating shoots end to end — client scheduling, production crew briefing and on-ground execution
- Prior influencer marketing experience — outreach through to reporting
- Client-facing confidence: can hold a review call and take feedback without escalating everything
- Fluent written Tamil and English
- Working knowledge of Meta Business Suite, Canva and scheduling tools
- Able to read platform analytics and convert insight into the next month's plan

Note: Video editing is not required for this role.

Key Performance Indicators

1. Monthly growth targets met per account — reach, engagement, followers, video views
2. On-time publishing against the calendar, zero missed dates
3. Shoots planned, approved and executed on schedule with the client and production team
4. Weekly reports submitted on time and acted upon
5. Volume and quality of reel concepts pitched and approved each month
6. Ad creative performance — CTR and cost per lead against benchmarks
7. Influencer campaigns delivered on time and within budget
8. Client satisfaction and retention

📌 Social Media Account Manager (Chennai)
🏢 Xtracut
📍 Chennai