- Perfora is a modern oral care brand co-founded by Jatan Bawa and Tushar Khurana who together bring over a decade of experience in consumer internet and consumer brands The idea for Perfora was born when the founders met during the Jagriti Yatra in 2016 and since then they have been on a mission to redefine everyday oral care
- The company is backed by marquee investors including RPSG Capital Ventures Sauce VC Lotus Herbals Family Office Shiprocket Ventures and several celebrated entrepreneurs
- At Perfora we believe in creating products that add genuine value to consumers lives while being mindful of their impact on the environment
- Learn more at www perforacare com- Perfora is an equal-opportunity employer We celebrate diversity and are committed to building an inclusive workplace for all employees About the Role We are seeking a Performance Marketing Associate with 3-5 years of hands-on experience to manage and scale our performance marketing campaigns across Meta Google and other platforms The ideal candidate is detail-oriented data-driven and eager to take ownership of campaigns that drive measurable growth Key Responsibilities
- Plan launch and optimize paid campaigns across Meta Google and other performance channels
- Monitor and manage key performance metrics CAC ROAS CTR CVR and report performance regularly
- Develop and test audiences creatives landing pages and bidding strategies
- Conduct A B testing across ad formats and customer journeys to improve results
- Stay updated with platform updates trends and algorithm changes to maintain campaign efficiency What We re Looking For
- 3-5 years of experience in Performance Marketing with proven expertise in Meta Ads and Google Ads
- Strong understanding of digital marketing funnels attribution models and paid media KPIs
- Proficiency in tools like Google Ads Meta Ads Manager GA4 and attribution platforms
- Solid analytical mindset with a data-driven approach to decision-making
- Creative thinker with the ability to work collaboratively with content and design teams ref updazz com