JD - Email CRM Marketing Manager About The Role We re looking for a CRM Email Marketing Specialist for planning executing and optimizing customer lifecycle campaigns across email and CRM platforms This role focuses on driving customer engagement retention and revenue by delivering personalized automated and data-driven communication strategies You ll own the customer funnel end-to-end Key Responsibilities 1 Email Marketing Management Develop execute and optimize email campaigns including newsletters product announcements onboarding flows and promotional messages Build responsive email templates using HTML CSS or drag-and-drop builders Manage A B tests for subject lines content CTAs and send times Ensure email compliance GDPR CAN-SPAM unsubscribe mechanisms 2 CRM Campaign Execution Create and manage segmented customer lists based on behavior lifecycle stage purchase history or engagement Implement automated workflows such as welcome series win-back campaigns re-engagement flows and lead nurture sequences Maintain CRM hygiene with regular data cleaning duplication checks and enrichment 3 Data Analysis Reporting Track and analyze campaign performance metrics such as open rate CTR conversion rate unsubscribe rate and revenue attribution Provide weekly monthly performance reports and strategic recommendations Use data insights to refine segmentation and personalization strategies 4 Customer Lifecycle Retention Strategies Build customer journeys that enhance engagement and reduce churn Collaborate with product sales and customer success teams to align CRM efforts with business goals Optimize customer pathways for improved LTV Lifetime Value 5 Tools Technology Work with CRM platforms such as Salesforce Zoho Klaviyo Mailchimp Braze or similar Use analytics tools Google Analytics CRM dashboards for performance measurement Manage integrations between CRM website and other marketing tools Required Skills Qualifications Degree in Marketing Communications Business or related field 4 years of experience in CRM management or email marketing Proficiency in email marketing tools and CRM platforms Basic HTML CSS skills for email editing preferred Solid analytical skills and familiarity with data-driven decision making Knowledge of customer segmentation automation and lifecycle marketing Excellent copywriting and communication abilities Understanding of deliverability best practices Preferred Qualifications Experience with eCommerce or SaaS customer journeys Familiarity with marketing automation tools Knowledge of A B testing frameworks Certification in CRM or email marketing HubSpot Klaviyo etc Key Attributes Detail-oriented and highly organized Creative mindset with an ability to generate fresh campaign ideas Data-driven analytical thinker Ability to work independently and in cross-functional teams Contact-(phone hidden) HR Job Types Full-time Permanent Pay 1 100 000 00 - 1 400 000 00 per year Benefits Paid time off Provident Fund Work Location In person