Position Overview We are seeking a highly strategic innovative and analytical Digital Strategy Manager to lead digital transformation initiatives and develop data-driven strategies across multiple digital platforms The ideal candidate will be responsible for planning optimizing and overseeing digital roadmaps that drive brand visibility customer engagement and business growth Female candidates are encouraged to apply as part of our commitment to diversity and balanced leadership Key Responsibilities1 Digital Strategy Planning Develop comprehensive digital strategies aligned with brand objectives and business goals Identify digital opportunities across social web performance marketing and emerging technologies Lead digital transformation initiatives and support cross-platform integration 2 Performance Optimization Oversee analytics and digital KPIs including traffic engagement conversions and ROI Use data insights to refine digital activities improve customer journeys and optimize performance Collaborate with digital teams to enhance campaign effectiveness and user experience 3 Content Creative Direction Guide content strategy for social media website blogs and campaigns Work with creative teams to ensure messaging aligns with brand guidelines and target audiences Develop storytelling and communication frameworks across digital channels 4 Stakeholder Team Coordination Work closely with internal teams marketing sales product design to execute strategic plans Manage digital partnerships agencies and third-party vendors Lead team meetings strategic reviews and digital planning sessions 5 Market Research Trend Analysis Monitor industry trends competitor activities and new digital innovations Evaluate current tools platforms and technologies for potential adoption Conduct market research to understand target audiences and digital behavior 6 Budgeting Reporting Manage digital budget forecasting and cost efficiency Create regular strategy reports dashboards and presentations for management Present insights recommendations and future plans to leadership teams Qualifications Requirements Bachelor s or Master s degree in Marketing Digital Marketing Business Communications or related field 4-8 years of experience in digital strategy digital marketing or brand strategy roles Strong understanding of performance marketing social media SEO SEM CRM and digital analytics Proficiency with tools such as GA4 Search Console Meta Suite CRM dashboards Data Studio etc Excellent strategic thinking analytical skills and leadership ability Strong communication presentation and project management skills Female candidates are encouraged to apply Key Competencies Strategic planning Data-driven decision-making Leadership team coordination Digital innovation mindset Communication presentation Problem-solving Creativity brand understanding Job Type Full-time Pay 35 000 00 - 50 000 00 per month Work Location In person