About the Company We are a fast-growing e-commerce brand in the fashion and lifestyle category serving customers across India and international markets We are focused on creating high-quality customer experiences and driving growth through strong digital marketing and data-led strategies Our work environment is fast-paced collaborative and performance-driven Role Overview We are looking for a skilled and results-oriented Email Marketing Specialist to lead and scale our email marketing channel The ideal candidate will be responsible for planning executing and optimizing email campaigns that increase conversions repeat orders customer retention and revenue This role requires strong analytical ability creativity and hands-on expertise in segmentation and automation flows Key Responsibilities 1 Strategy Planning Develop and implement revenue-focused email strategies for acquisition retention up-sell and reactivation Plan and manage weekly and monthly email calendars Build automated flows such as welcome cart abandonment post-purchase win-back VIP and seasonal campaigns 2 Segmentation Personification Segment audiences based on behavior purchase frequency cart value life-cycle stage and engagement Identify opportunities for personalised targeting to maximize customer lifetime value 3 Content Development Write high-impact email copy subject lines CTAs and storytelling aligned with brand tone Collaborate with designers to create clean mobile-friendly templates or build basic layouts independently 4 Deliver-ability Compliance Maintain list hygiene and reduce bounce spam issues Ensure compliance with global email regulations GDPR CAN-SPAM India guidelines Monitor SPF DKIM and DMARC performance for strong email deliver-ability 5 Testing Optimization Run A B tests for subject lines design CTAs content and send-time Continuously improve campaign results through data-backed insights 6 Reporting Analytics Track key KPIs open rate CTR conversion rate revenue per email retention churn AOV and LTV Prepare weekly monthly reports with insights and recommendations 7 Cross-Channel Collaboration Coordinate with Whats App SMS push notifications paid ads and social media teams for cohesive messaging Integrate email workflows with Shopify or similar e-commerce and CRM platforms Required Skills Qualifications 2-4 years of email marketing experience in e-commerce India market is a plus Proven revenue-driven email strategy execution Strong copy-writing and campaign storytelling skills Understanding of segmentation automation triggers and customer life-cycle marketing Experience with Klaviyo Mail-chimp Omnisend Active Campaign or similar tools Analytical mindset with comfort using data and spreadsheets Ability to work in a fast-paced growth environment Preferred Experience with Shopify Experience creating multilingual campaigns Understanding of fashion jewelry lifestyle consumer behavior Job Type Full time Pay 30 000 00 - 35 000 00 per month Education Bachelor s Required Experience Email marketing 4 years Required Work Location In person

📌 Email Marketing Specialist (Maharashtra)
🏢 Parashar Hospitality Solutions
📍 Maharashtra