Job Purpose To achieve centre targets in terms of sales and profitability by managing and running the centre efficiently To ensure that the centre is the institute of choice for the customers both students and recruiters Key Accountability Drive Centre s Sales and Profitability Objectives Prepare sales and marketing plan in consultation with Regional Office Head Office to achieve the sales target Oversee the performance of Counsellor and Marketing Executive to ensure targets are achieved as per the budget Effective Enquiry Generation and Handling Oversee the performance of Marketing Executive in executing centre level marketing activities to generate a healthy and high enquiry walk in rate Responsible for organising in house workshops on a monthly and quarterly basis respectively Track the enquiries to ensure that they are properly attended to Efficient Conversion of Enquiries to Enrolments Ensure effective handling of telephonic prospects and convert them into walk-in enquiries to the maximum number possible Supervise counselling of walk - in prospects and ensure conversion into budgeted enrolments Oversee the follow-up process to pursue pending enquiries to convert them into enrolments Ensure enrolments happen at no minimum possible discount Oversee that the house visits are conducted by the Counselor Marketing Executive well in time to convert a prospect into an enrolment Deliver promotional presentations and seminars in colleges institutes Manage Receivables Check and oversee if the counsellors are collecting fee instalments on time from the students Ensure student fee outstanding is nil Efficiently Manage Centre Operations Ensure conformance to the franchisee guidelines in running the centre Take action and resolve Non Conformance in case reported during centre assessment audits Ensure front office is given the batch slots for sales on time to ensure the books ID cards and bags are arranged for Data Management Document and maintain details of both telephonic and walk-in enquiry Maintain instalment register in real time Supervise maintenance and updation of database EBIT and Rs Centre Capacity Utilisation Turnover Growth in Collections over same month last year Number of Walk-ins Number of colleges where the centre has conducted seminars Cost per Enquiry Deviations from the marketing plan of missing enquiries Conversion rate - Telephonic Enquiry to Walk-in Conversion rate -Walk-in to Enrolments Average turnaround time for Conversion Average Billing per student Number of house visits Number of competitor centres visited and reported on counselling Local Market Share Fees Overdue Number of NCs i Process ii Form Number of non-technical infrastructure NCs Number of reports not automated Operating Environment Responsibility for meeting sales targets for the centre in an setting of increasing competitive intensity Being the market leader IANT is constantly under threat from competitors on both price and quality fronts hence the job-holder should ensure that the centre outperforms customer expectations Communication Working Relationships Internal Reporting relationships with the Centre Director Ongoing communication with the Marketing Executive counsellor to ensure proper running of the centre External Ongoing communication with Educational Institutes e g schools colleges to organise promotional campaigns Ongoing communication with HO on day-to-day matters Decision Making Overall responsibility of meeting the sales and profitability targets of the centre Responsible for developing sales marketing plan for the centre Take decisions on marketing staff hiring and appraisal Job Type Full-time Pay 300 000 00 - 600 000 00 per year Education Master s Required Experience Marketing 5 years Required Work Location In person

📌 Business Development Manager (bdm) (Gujarat)
🏢 Important Company of the Sector
📍 Gujarat