We re looking for a Performance Marketing Executive who has hands-on experience running ads for jewellery D2C brands and understands the nuances of selling accessories online AOV CAC creative angles RoAS management and rapid experimentation You will own end-to-end execution on Meta Google Ads drive growth and collaborate closely with the founder UGC creators and the content team Key ResponsibilitiesCampaign Management Plan set up and optimize campaigns across Meta Google and relevant digital platforms Manage full-funnel performance TOF MOF BOF with a strong focus on scaling profitably Continuously A B test creatives audiences placements and landing pages Monitor budgets ROAS CAC and other core KPIs on a daily basis Creative Content Collaboration Brief UGC creators and the in-house content team for rapid creative testing Identify winning hooks formats and angles specifically for jewellery sizing styling waterproof demos stack combinations lifestyle vs product shots Build weekly performance reports with insights for the creative team Analytics Strategy Analyse campaign data and suggest actionable strategies to scale while maintaining efficiency Build weekly and monthly performance dashboards Conduct competitor benchmarking within the jewellery beauty fashion D2C space Optimise campaigns based on real-time metrics clicks CPC CPM CVR add-to-cart rate purchase rate Website Conversion Optimisation Identify bottlenecks in the customer journey from ad click to checkout Suggest improvements for PDPs collection pages funnel structure offer visibility and landing page experience Work closely with Shopify team to align ads landing pages Offer Growth Experiments Ideate and implement experiments offer testing bundles seasonal campaigns new angles audience segmentation Plan and launch festive campaigns new collection drops and restock campaigns Job Type Full time Pay 9 536 87 - 33 226 47 per month Work Location Remote

📌 Performance Marketing Executive (India)
🏢 Shvetah Accessories
📍 India