Paid Media Strategy Execution Plan manage and optimize paid campaigns across Google Ads Search Display YouTube Meta Facebook Instagram and other relevant platforms Define campaign objectives target audiences bidding strategies and budgets Conduct A B testing of ad creatives copy and landing pages to improve CTR and conversion rates Utilize Dynamic Search Ads Performance Max and Remarketing strategies effectively Analytics Performance Tracking Set up and maintain tracking using Google Analytics GA4 Tag Manager UTM parameters and Conversion APIs Analyze campaign performance ROI and CPA using Google Data Studio Looker Studio or Excel dashboards Implement and manage attribution models to assess performance across channels and devices Continuously monitor KPIs such as ROAS CAC LTV CPL CTR and bounce rates Budget ROI Management Own and manage digital advertising budgets across all paid media channels Forecast plan and report on spend and performance ensuring efficient allocation of resources Identify scaling opportunities while maintaining positive unit economics AI Tools Automation Use AI tools like ChatGPT Jasper AdCreative ai Copy ai and Ocoya for ad copy creatives and audience insights Leverage automation platforms e g Zapier Make Google Ads Scripts for routine reporting and optimization Stay ahead of AI-driven ad platforms and tools e g Meta s Advantage Google Performance Max Funnel Optimization CRO Implement full-funnel tracking to identify bottlenecks and improve customer journey flow Conduct post-click analysis and suggest improvements for conversion paths Market Research Audience Insights Perform competitor analysis and audience research using tools like SimilarWeb SEMrush or Facebook Ads Library Identify recent audience segments keywords interests and lookalike audiences Understand customer intent and behavior across platforms to inform targeting and messaging Collaboration Reporting Work closely with the content creative SEO and product teams to align campaign messaging and assets Deliver regular performance reports insights and recommendations to stakeholders Contribute to marketing strategy meetings with data-backed performance insights Job Type Full-time Pay 15 000 00 - 20 000 00 per month Benefits Work from home Schedule Day shift Supplemental Pay Performance bonus Experience Google Ads 1 year Preferred Work Location Remote Expected Start Date 04 08 2025

📌 Performance Marketing (India)
🏢 Biz Box Story
📍 India