Head of Marketing - Fintech Payments Location Mumbai Experience 12-20 years Role Overview The Head of Marketing will lead all marketing branding and growth initiatives across global fintech and payments business lines This role requires deep expertise in fintech EMI BaaS payments acquiring issuing remittance wallets and digital-first communication The candidate will build the marketing organisation from zero own the global marketing strategy and drive both B2B and B2C growth across India EU UAE and international markets Key Responsibilities 1 Brand Strategy Positioning Develop and own brand positioning for fintech EMI BaaS PSP and payments products Create brand architecture messaging frameworks and communication guidelines Build institutional credibility through case studies enterprise collateral and brand storytelling Ensure compliance-friendly regulation-aligned communication across all channels 2 Digital Marketing Growth Lead digital acquisition across Google Meta LinkedIn industry networks programmatic and other performance channels Manage funnel optimisation and analytics CAC LTV ROAS MQL SQL retention and conversion metrics Implement CRM automation nurturing workflows retargeting WhatsApp automation and marketing journeys Oversee SEO content optimisation and high-performing product landing pages 3 B2B Lead Generation Demand Generation Build structured inbound demand generation for enterprises PSPs NBFCs fintechs and payment companies Develop Account-Based Marketing ABM strategies for high-value enterprise targets Create sales enablement assets including pitch decks case studies playbooks one-pagers and solution collateral Partner closely with sales to convert MQLs into qualified enterprise opportunities 4 Product Marketing Translate complex fintech EMI acquiring issuing crypto PSP and BaaS products into simple value-driven messaging Lead GTM strategies for issuing acquiring vIBANs wallets remittance payouts and payments infrastructure products Build product sheets documentation positioning narratives and launch campaigns Collaborate with product engineering and compliance teams to ensure technical accuracy 5 Partnerships Industry Visibility Support partnership teams through co-branded marketing campaigns with networks vendors and fintech partners Represent the company at fintech events expos and global industry forums Develop thought leadership and category presence through content PR and industry ecosystem relationships 6 Team Leadership Organisation Building Build and scale a complete marketing organisation digital content brand product marketing growth Manage internal creative and growth teams as well as external agencies Establish KPIs reporting systems and real-time dashboards Drive a performance-led data-driven marketing culture Requirements 12-20 years of experience in fintech payments EMI BaaS PSPs SaaS or neobanking Extensive experience in leading full-stack marketing and building teams from scratch Deep understanding of issuing acquiring wallets remittances crypto payments payment gateways and infrastructure Strong command of digital marketing enterprise B2B funnels ABM and compliance-led communication Excellent storytelling communication leadership and cross-functional collaboration skills What s in it for you A high-ownership role where your digital expertise directly drives growth and performance Work in a fast-paced setting with strong exposure to leadership and cross-functional teams Reach Us If you feel this opportunity is well aligned with your career progression plans please feel free to reach me with your updated profile at chimpy salgotra crescendogroup in for a confidential discussion on the role Disclaimer Crescendo Global specializes in Senior to C-level niche recruitment We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience Crescendo Global does not discriminate on the basis of race religion color origin gender sexual orientation age marital status veteran status or disability status Note We receive a large volume of applications daily If you do not hear back within one week please assume your profile has not been shortlisted Your patience is appreciated Fraud Alert Scammers may misuse Crescendo Global s name for fake job offers We never ask for money purchases or system upgrades Verify all opportunities at and report any suspicious activity immediately Keywords Digital Marketing Performance Marketing Growth Marketing Paid Media Google Ads Meta Ads LinkedIn Ads B2B Lead Generation CRM Automation Email WhatsApp Marketing Funnel Optimization SEO CRO Analytics Remarketing Audience Segmentation Attribution Dashboards Content Optimization Agency Cross-functional Management Top of Form Bottom of Form

📌 Head Of Digital Marketing- Fintech - 12+ Years- Mumbai
🏢 Crescendo Global
📍 Mumbai