Location Delhi Delhi India Position Title Deputy General Manager - North Sales Role Summary The Deputy General Manager DGM is accountable for driving profitable sales growth in the general trade channel developing and executing regional sales strategies and leading transformation initiatives to achieve commercial objectives The DGM leads a team of Area Sales Managers ASMs and Sales Officers SOs fostering a high-performance culture and ensuring operational excellence across the region Key Responsibilities 1 Strategic Planning Budgeting 10 Shape regional sales strategies by analyzing market trends growth opportunities and competitive dynamics Collaborate with the Sales Head to identify emerging markets and support expansion initiatives Develop monitor and optimize regional budgets ensuring alignment with organizational goals 2 Sales Target Setting Execution 20 Govern and allocate sales targets across products and geographies ensuring targets are ambitious yet achievable Partner with customer marketing to design and implement trade plans and activations Evaluate field feedback on promotions and discounts collaborating with marketing to enhance sales performance Approve action plans to address competitive challenges and drive market share 3 Performance Monitoring Review 30 Conduct regular review meetings with ASMs and SOs to assess sales progress distributor management and activation effectiveness Analyze regional performance data identify gaps and implement corrective actions Maintain relationships with key distributors guiding negotiation strategies and ensuring distributor satisfaction 4 Relationship Building Market Intelligence 15 Network with distributors and retailers to understand business needs resolve issues and gather market intelligence Initiate innovative engagement models to strengthen client relationships and inform strategic decisions 5 Cross-Functional Leadership 5 Lead or participate in cross-functional projects e g GTM transformation analytics training development Drive change management ensuring readiness for new business processes and market shifts 6 People Development Team Management 20 Cascade functional goals set clear objectives and conduct regular performance reviews for the team Mentor and coach ASMs on negotiation consultative selling and regional nuances Lead recruitment for open positions ensuring the team is equipped for success Dimensions KPIs Team Size 4-6 ASMs Key KPIs Sales volume forecast accuracy margin improvement brand building POS activations attrition rate Required Knowledge Skills Competencies Proven experience in FMCG sales handling multiple categories and general trade channels Strong analytical problem-solving and communication skills Proficiency in Microsoft Office and sales analytics tools Exceptional leadership negotiation and customer engagement abilities Demonstrated ability to drive transformation and manage cross-function Education Experience Graduate degree required MBA preferred Minimum 10 years experience in FMCG sales with leadership experience Best Practice Enhancements Emphasize strategic account management and pipeline development Foster multi-level stakeholder relationships internal and external Leverage data-driven insights for sales forecasting and market expansion Champion a culture of excellence accountability and continuous improvement The Hershey Company is an Equal Opportunity Employer The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual s race color gender age national origin religion citizenship status marital status sexual orientation gender identity transgender status physical or mental disability protected veteran status genetic information pregnancy or any other categories protected by applicable federal state or local laws The Hershey Company is an Equal Chance Employer - Minority Female Disabled Protected Veterans You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability You can request an accommodation via phone or email To request an accommodation via phone please call 1 (phone hidden) and leave a voicemail with your contact information You may also email a request for accommodation to ApplicationHelp hersheys com Please be sure to include Accommodation Needed in the subject line This will ensure that your email is routed to the appropriate contact who will handle your request

📌 Deputy General Manager North Sales (New Delhi)
🏢 The Hershey
📍 New Delhi