Program Lead BD Marketing Operations On-Ground About iKure Our Purpose iKure delivers last-mile primary and preventive healthcare to underserved communities through a tech-enabled community-first model We partner with local ecosystems empower Community Health Workers CHWs and use data to drive measurable health outcomes at scale This role will drive on-ground business development marketing and operations to expand access deepen partnerships and improve patient experience starting with our Diabetes 360 program Role Overview We re seeking a hands-on Program Lead to own the on-ground execution of BD marketing and operations across assigned geographies You ll build community and partner relationships enable CHWs and field teams run campaigns and ensure operational excellence while meeting growth and health-outcome targets Reporting to State Program Head Location Field-based with frequent travel across blocks districts Type Full-time Key ResponsibilitiesBusiness Development Partnerships Identify onboard and manage partnerships with government facilities private providers labs pharmacies employers NGOs and local influencers Drive channel growth for Diabetes 360 and other iKure services screenings enrollments follow-ups referrals and paid services Negotiate and manage partner SLAs set monthly targets and performance reviews Marketing Community Engagement Plan and execute local marketing initiatives health camps and community events ensure consistent brand messaging and effective IEC deployment Run demand-generation campaigns workplaces SHGs Panchayat events and measure lead-to-enrollment conversion Capture field insights and patient stories to refine messaging and offerings Insurance Product Enablement Coordinate with insurance partners to streamline processes claims support and grievance resolution Train CHWs and field staff to explain health cards insurance-linked benefits and drive adoption Operations Service Delivery Plan routes rosters and resource allocation for camps clinics ensure stock device calibration and logistics glucometers strips BP cuffs scales Enforce SOPs for screening referrals data capture WHIMS app consent privacy and incident reporting Close the loop on referrals and escalations ensure high patient satisfaction Data Action Track dashboards and weekly MIS screenings enrollments conversions collections partner performance Run quick PDSA cycles to fix bottlenecks e g low confirmation rates adherence drop-offs Submit timely reports case studies and recommendations to leadership Qualifications Bachelor s in Public Health Social Work Business Marketing or related field MPH MBA preferred 4-8 years of field program management or multi-stakeholder BD ops roles in healthcare CSR public health Proven experience leading field teams hiring training coaching and delivering against monthly targets Strong relationship-building with communities facilities and partners fluency in local language s and working English Comfortable with extensive field travel 60-70 and occasional weekend events Proficient with mobile apps dashboards WhatsApp workflows and basic Excel MIS Nice to Have Prior experience with diabetes NCD programs insurance-linked health services or CSR government convergence Clinical paramedical exposure GNM BSc Nursing Pharmacist or certification in diabetes education Familiarity with digital health platforms and behavior-change interventions Success Metrics KPIs BD Growth active partners lead volume conversion screening confirmation enrollment paid services and collections Marketing Effectiveness event reach cost per lead lead-to-enrollment rate and community NPS Operations CHW productivity SOP adherence stock-out rate TAT for referrals claims and incident-free operations Health Outcomes patients at glycemic control at 3 6 months for Diabetes 360 Data Quality completeness accuracy in WHIMS app and on-time reporting Why iKure Mission-driven work with measurable impact on NCD outcomes and financial protection Solid platform WHIMS community networks and supportive leadership to help you win on the ground Learning culture growth opportunities and the chance to shape a flagship program How to ApplySend your CV and a short note on a field initiative you led what worked what didn t and what you d repeat to careers ikure in with the subject Program Lead BD Marketing Operations On-Ground Please include current CTC expected CT Job Type Full-time Pay 30 000 00 - 35 000 00 per month Benefits Health insurance Work Location In person

📌 Program Lead — Bd, Marketing & Operations (on-ground) (West Bengal)
🏢 ikure Techsoft (P)Ltd
📍 West Bengal