Meta Campaigns Specialist Department Digital Marketing Location Coimbatore Reporting To Digital Marketing Manager Job Overview We re seeking a data-driven and creative Meta Campaigns Specialist with proven experience to lead paid media efforts across Google and Meta platforms This role is pivotal in driving ROI-focused campaigns optimizing performance and crafting compelling ad strategies that convert Key Responsibilities Roles of a Meta Campaign Specialist Act as the subject matter expert for Facebook and Instagram advertising Key Responsibilities 1 Campaign Planning Strategy Understand client business objectives and translate them into ad campaign strategies Conduct audience research competitor analysis and market insights Select appropriate campaign objectives awareness consideration conversions 2 Campaign Setup Management Create launch and manage ad campaigns in Meta Ads Manager Define target audiences custom lookalike saved audiences Manage budgets bids and pacing across campaigns Ensure ad creatives and copies are aligned with brand guidelines 3 Optimization Performance Tracking Monitor key metrics CTR CPC ROAS CPM CPA etc Optimize campaigns by testing ad creatives placements and bidding strategies Implement A B testing to identify best-performing ads Adjust audience targeting to improve reach and conversions 4 Analytics Reporting Track campaign performance using Meta Ads Manager GA4 and other analytics tools Generate weekly monthly performance reports Provide insights and recommendations to stakeholders clients 5 Compliance Best Practices Stay updated with Meta s advertising policies and ensure compliance Implement best practices for ad copy creative formats and placements Keep up with new Meta Ads features tools and algorithm updates 6 Collaboration Communication Work with creative teams to brief ad requirements images videos copies Coordinate with marketing sales to align campaigns with business goals Present performance updates and strategic recommendations Bridge between marketing strategy and technical ad execution Collaborate with creative marketing and sales teams to achieve campaign goals Monitor analyze and optimize campaigns to maximize ROI Qualifications 1-2 years of hands-on proven experience managing Google Ads and Meta campaigns Strong understanding of performance marketing metrics CTR ROAS CPA etc Proficiency in Google Ads Meta Ads Manager and Google Analytics Excellent copywriting and ad creative ideation skills Experience with eCommerce lead generation or B2B campaigns is a plus Strong communication and stakeholder management skills Interested Candidates drop your resumes at hr xploreitcorp com or hr xploreintellects com Job Types Full time Permanent Pay 15 000 00 - 20 000 00 per month Experience Social media marketing 1 year Required Location Gandhipuram Coimbatore Tamil Nadu Required Work Location In person

📌 Social Media Marketing Campaign Specialist (Tamil Nadu)
🏢 Xplore Intellects
📍 Tamil Nadu