A PPC Executive plans implements and manages pay-per-click advertising campaigns to increase brand awareness website traffic and conversions Key responsibilities include keyword research ad creation A B testing bid and budget management and performance analysis This role requires strong analytical skills proficiency with platforms like Google Ads and Google Analytics and the ability to make data-driven decisions to optimize campaigns and maximize return on investment ROI Responsibilities Campaign Management Plan create and execute PPC campaigns across platforms such as Google Ads Bing Ads and social media Keyword Research Conduct thorough keyword research and analysis to find opportunities for campaign improvement Ad Creation Optimization Develop and test compelling ad copy and landing pages to improve conversion rates Budget Bid Management Adjust campaign budgets and bids to ensure efficient ad spend and maximize ROI Performance Monitoring Track and analyze key performance metrics KPIs like Click-Through Rate CTR Cost Per Click CPC and Return on Ad Spend ROAS Reporting Generate detailed reports on campaign effectiveness providing insights and recommendations to stakeholders Collaboration Work with internal teams e g SEO content to align PPC strategies with overall marketing goals Staying Updated Keep abreast of the latest PPC trends industry best practices and competitor activities Required Skills Analytical Skills The ability to analyze data identify trends and make data-driven decisions Technical Proficiency Expertise with PPC platforms Google Ads Bing Ads and analytics tools Google Analytics Google Tag Manager Communication Excellent written and verbal communication skills to convey complex data and campaign insights clearly Attention to Detail Meticulous attention to detail for accurate campaign setup and optimization Problem-Solving A proactive approach to identifying issues and finding solutions to improve campaign performance Organizational Skills Solid organizational skills to manage multiple campaigns and deadlines effectively Commercial Awareness A commercial mindset to understand how PPC contributes to business objectives Tamil candidates only Job Type Full-time Pay 11 632 31 - 34 973 31 per month Benefits Food provided Work Location In person

📌 Ppc Executive (Tamil Nadu)
🏢 GESTAMP AUTOMOTIVE CHENNAI
📍 Tamil Nadu