Company Overview CashKaro is India s 1 cashback platform trusted by over 25 million users We drive more sales for Amazon Flipkart Myntra and Ajio than any other paid channel including Google and Meta Backed by legendary investor Ratan Tata and a recent 16 million boost from Affle we re on a rocket ship journey already surpassing 300 crore in revenue and racing towards 500 crore EarnKaro our influencer referral platform is trusted by over 500 000 influencers and sends more traffic to leading online retailers than any other platform Whether it s micro-influencers or top-tier creators they choose EarnKaro to monetize their networks BankKaro is a platform helping users find the best financial products including credit cards personal loans and mutual funds based on their unique needs BankKaro is India s fastest-growing platform for saving smartly on banking and finance products We help users get the best deals on credit cards loans and more Join our dynamic team and help shape the future of online shopping influencer marketing and financial technology in India Role Overview We re looking for a result-oriented and creative Senior Associate - Influencer Marketing who will lead campaigns focused on user acquisition through influencers across platforms like YouTube Instagram and emerging short-video platforms The ideal candidate has hands-on experience with influencer discovery negotiation campaign execution and post-campaign analysis with a keen eye for performance-driven outcomes Key Responsibilities Influencer Discovery Onboarding Identify evaluate and onboard influencers across categories finance lifestyle tech fashion etc who can drive quality users for CashKaro Campaign Planning Execution Content brief and launch influencer campaigns aligned with user acquisition targets and core marketing KPIs sign-ups transactions ROI Performance-Driven Strategy Ensure influencer campaigns are optimized for ROI and CAC Monitor partner quality audience overlap and conversion impact Negotiation Collaboration Handle negotiations usage rights barter vs paid decisions and timelines with influencers managers and agencies Cross-Functional Coordination Collaborate with internal teams Brand Finance Data etc to ensure seamless campaign execution and tracking Tracking Reporting Optimization Maintain performance reports analyze conversion funnels and suggest improvements based on creator performance data Trendspotting Innovation Stay on top of social media trends new content formats creator launches and competitive brand moves Key Requirements Minimum 3 years of hands-on experience in influencer marketing preferably with a B2C brand e-commerce or performance-led product app Proven track record of running user acquisition-focused campaigns with measurable outcomes Strong negotiation and relationship management skills with influencers talent managers and agencies Solid understanding of YouTube Instagram and short-video platforms from a marketing and analytics lens Comfortable with Excel Google Sheets and performance reporting Excellent communication organizational and multitasking skills Creative mindset with a performance orientation you understand both brand building and conversion metrics Good to Have Prior experience with affiliate apps fintech platforms or ecommerce brands Existing network of influencers in relevant verticals finance tech lifestyle Experience working with influencer marketing tools e g Winkl One Impression Qoruz etc Why Join Us Start-up Environment Work with a passionate energetic team driven by camaraderie and ambition Creative Culture We foster a space where employees can create innovate and grow Perks Benefits Comprehensive medical insurance delicious lunches and engaging L D sessions Team Bonding Enjoy in-house events team outings dinner meetups and more Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK s value CashKaro com and EarnKaro com will not pay any third-party agency or company that does not have a signed agreement with CashKaro com and EarnKaro com Pouring Pounds India Pvt Ltd will not pay any third-party agency or company that does not have a signed agreement with CashKaro com and EarnKaro com Visit our Career Page at - https cashkaro com page careers