Job Title Digital Marketing Specialist - B2B SaaS Retail Industry Focus Location Chennai Experience 5 Years in Digital Marketing Agencies Industry SaaS IT Product Beauty Wellness Job Type Full-time About Us We are a rapid-growing SaaS product company providing software solutions to wellness businesses We are looking for a Digital Marketing Specialist with strong agency experience who can own and execute marketing strategies tailored for local businesses while working within the framework of a scalable SaaS product Key Responsibilities Develop and implement digital marketing campaigns Google Ads Meta Ads SMS WhatsApp Email Create customized marketing plans aligned with each client s target audience location and seasonal trends Coordinate and deliver campaign performance reports using tools like Google Analytics Meta Business Suite and others Create reusable campaign templates and marketing automation workflows within our SaaS platform Collaborate with product and customer success teams to embed marketing features into our software Work closely with clients to understand their promotional needs and educate them on digital best practices Run A B testing and continuously optimize campaigns for improved ROI Track KPIs like lead generation walk-ins customer retention and campaign ROI Stay updated on digital trends and identify new growth opportunities for our clients Required Skills and Qualifications Minimum 5 years of hands-on experience in a digital marketing agency environment Proven ability to manage multiple client accounts with a strong focus on performance marketing Expertise in local business marketing Proficiency with tools like Google Ads Meta Ads Manager Mailchimp WhatsApp marketing tools etc Strong understanding of B2C marketing funnels customer engagement strategies and retention techniques Ability to communicate with non-technical business owners and translate their needs into marketing solutions Creative thinking and strong copywriting or content briefing capabilities Experience with marketing automation and integrating with SaaS platforms is a plus Good to Have Prior work with product companies or exposure to SaaS platforms Basic understanding of CRM and customer journey mapping Experience in performance-based marketing metrics and ROI reporting What We Offer Opportunity to build and scale a new function within a growing SaaS ecosystem Collaborative work culture and freedom to bring creative ideas to life Exposure to both tech and retail domains Job Type Full-time Pay 30 000 00 - 50 000 00 per month Benefits Health insurance Provident Fund Work Location In person

📌 Senior Digital Marketer (Tamil Nadu)
🏢 Waffor Solution Pvt,Ltd
📍 Tamil Nadu