India Job Family Group Research and Development Worker Type Regular Posting Start Date December 2 2025 Business Unit Finance Experience Level Experienced Professionals Data Scientist Short-term Long-term MMM Job Group Level 5 Role Expectations Overall 5 years of experience in Data Science Analytics ML 3 years of hands-on experience in Marketing Mix Modelling required both ST LT Incumbent is responsible for developing analytical models for projects collaborating with different business stakeholders other partners and working across a range of technologies and tools The primary focus will be on developing and maintaining short-term and long-term MMM models with opportunities to work on a variety of other marketing analytics use cases Good knowledge of Marketing domain ATL BTL marketing and clear understanding of concepts like adstock carryover saturation etc Clear understanding of Marketing Conversion funnel awareness consideration etc End-to-end MMM solution development - Gathering requirements Data Processing EDA Modelling both Short-Term Long-Term Impact Optimization etc Deep understanding of various algorithms applicable in MMM additive multiplicative models Bayesian Regression etc Good knowledge of open-source MMM libraries like PyMC Robyn Meridian etc Well versed with optimization techniques and prior experience of solving media budget optimization problems in Python R Well versed with multi-objective optimization algorithms and implementation in Python R Strong coding skills in Python is a must Ability to develop production level codes with best coding practices Ability to collaboratively work across multiple sets of stakeholders -business SMEs Digital Product Owners IT Data teams Analytics professionals Data Engineers etc to deliver on project deliverables and tasks Use storytelling skills to articulate business insights and recommendations based on model output to senior business stakeholders through presentations Desirable Industry Functional Skills Industry Experience in Oil Gas Downstream business Mobility Retail CPG or FMCG business would be desirable Clear understanding of Marketing Conversion funnel awareness consideration etc Understanding of upper and lower funnel channels for delivering the right message based on campaign objectives Experience across key areas of Marketing Analytics including customer and campaign analytics attribution and incrementality product pricing insights and CRM and loyalty analytics Required Technical Skills Deep expertise in machine learning techniques supervised and unsupervised Statistics Mathematics Operations Research Computer Science including Statistics Mathematics Data Quality Analysis Data identification Hypothesis testing Univariate Multivariate Analysis Clustering Classification PCA Linear Modeling Multiplicative Modelling log-log log-linear Time Series Analysis distribution probability theory Calculus Linear Algebra Optimization Advanced Machine learning techniques Bayesian Linear Regression Causal ML Decision Trees Neural Networks Deep Learning Support Vector Machines Clustering Bayesian Networks Feature Reduction engineering Computer Science Good to have Functional Programming Object Oriented Programming System Design SOLID Principles Design Patterns Version Control Git Robust experience in specialized analytics tools and technologies Python - Essential SQL - Essential R Power BI other visualization experience - Good to have Proven experience in building MMM models to capture both ST LT impact of Marketing on Sales and Brand Equity is a must Deep understanding of various algorithms applicable in MMM additive multiplicative models Bayesian Regression etc Understanding of Brand Funnel Brand Media - Brand Equity Awareness Preference - Sales Experienced in capturing impact of Brand Media on each stage of the brand funnel using long-term Modelling Expert knowledge of open-source MMM libraries like PyMC Robyn Meridian etc Well versed with optimization techniques and prior experience of solving media budget optimization problems in Python R Well versed with multi-objective optimization algorithms and implementation in Python R - DISCLAIMER Please note We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time including prior to the advertised closing date Before applying you are advised to read our data protection policy This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell Shell Group companies around the world The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand Shell is an Equal Opportunity Employer

📌 Data Scientist (Karnataka)
🏢 Shell Energy Retail
📍 Karnataka