- Digital Marketing Manager About US Systango Technologies Limited NSE SYSTANGO is a digital engineering company that offers enterprise-class IT and product engineering services to different size organizations At Systango we have a culture of efficiency - we use the best-in-breed technologies to commit quality at speed and world-class support to address critical business challenges We leverage Gen AI AI Machine Learning and Blockchain to unlock the next stage of digitalization for traditional businesses Our handpicked team is adept at web enterprise development mobile apps QA and DevOps Sila Cuentas Youtility Porsche MGM Grand Deloitte Grindr and Tawk to are some of the top clients that have entrusted us to enhance their digital capabilities and build disruptive innovations We believe in making the impossible possible and we do it literally About the Role We are looking for a hands-on B2B Marketing professional with 7 years of experience in SaaS enterprise technology or IT services to lead strategic marketing initiatives across content product positioning demand generation and go-to-market GTM programs The ideal candidate is skilled in developing integrated marketing programs that drive awareness engagement and qualified demand generation working closely with Sales and Global Marketing teams Key Responsibilities Go-to-Market GTM Strategy Product MarketingDevelop and execute go-to-market strategies for key service offerings across North America and EuropeDefine service positioning messaging frameworks and differentiators aligned with customer needs and market insights Partner with Sales and Product teams to build persuasive sales enablement materials case studies and presentations Content Demand GenerationBuild and manage an integrated content strategy that drives visibility engagement and lead generation Oversee editorial planning SEO optimization and creation of digital assets blogs web content brochures and thought-leadership pieces Provide help to ABM and design execute demand generation campaigns to accelerate pipeline growth Lead email marketing and digital campaign strategies to nurture leads and boost MQL-to-SQL conversions Collaboration EnablementAlign closely with global marketing teams to ensure regional marketing initiatives support overarching brand goals Partner cross-functionally with Sales and Technical teams to create compelling narratives and campaign assets Support internal and external events trade shows and webinars to strengthen market presence Digital AnalyticsOversee and analyze organic and paid digital campaigns LinkedIn Google Display Email etc to enhance reach and engagement Manage HubSpot or similar marketing automation tools for lead management and campaign performance tracking Analyze and report on key performance metrics providing actionable insights for continuous optimization Required Skills QualificationsBachelor s or Master s degree in Marketing Business or a related field 7 years of experience in B2B marketing SaaS or IT services industries Proven expertise in Marketing and GTM strategy Content and demand generation programs Sales enablement and cross-functional collaboration Hands-on experience with marketing automation platforms HubSpot preferred Strong understanding of content strategy digital campaigns and analytics Excellent storytelling and communication skills Good to have AttributesExperience working in global or regional marketing roles across North America and Europe Background in enterprise software digital transformation or IT services domains Ability to translate technical solutions into compelling business value propositions Strategic thinker who thrives in a collaborative fast-paced and results-driven environment Who We Are We are a global tech powerhouse delivering custom FinTech platforms cutting-edge Web3 solutions data-driven analytics engines and enterprise-grade digital transformations for SMB and Enterprise customers We fuel growth unlock recent efficiencies and empower organizations with robust scalable and secure innovations suited to their unique business needs