Job Title Digital Marketing Specialist Company Cevious Technologies Pvt Ltd Role Overview We are looking for a results-driven Digital Marketing Specialist with strong expertise in performance marketing analytics and AI-driven strategies to accelerate growth for our Tally solutions cloud services and enterprise software Key Responsibilities Performance Marketing Plan execute and optimize multi-channel campaigns Google Ads Facebook LinkedIn Analytics Insights Implement GA4 GTM dashboards and attribution models analyze customer journeys and campaign ROI AI Marketing Use AI for segmentation personalization predictive analytics bid management and automation Content SEO Develop content strategies optimize websites landing pages manage organic growth via SEO tools Lead Generation CRO Drive B2B lead gen campaigns improve conversion funnels align MQLs with sales Qualifications Education Bachelor s in Marketing Digital Marketing Data Analytics or related Experience 2-5 years in digital marketing with focus on analytics performance marketing B2B SaaS preferred Skills Analytics GA4 GTM Data Studio Ads Google Facebook LinkedIn AI Automation HubSpot Marketo AI marketing toolsData Excel Sheets SQL Python R basic SEO SEMrush Ahrefs Moz CRM integration knowledge Preferred Experience in ERP accounting cloud solutions marketing Certifications Google Ads GA Facebook Blueprint Familiarity with Tally ecosystem Knowledge of programmatic ads advanced attribution Job Type Full time Pay 25 000 00 - 50 000 00 per month Work Location In person