ABOUT TIDE At Tide we are building a business management platform designed to save small businesses time and money We provide our members with business accounts and related banking services but also a comprehensive set of connected administrative solutions from invoicing to accounting Launched in 2017 Tide is now used by over 1 million small businesses across the world and is available to UK Indian and German SMEs Headquartered in central London with offices in Sofia Hyderabad Delhi Berlin and Belgrade Tide employs over 2 000 employees Tide is rapidly growing expanding into new products and markets and always looking for passionate and driven people Join us in our mission to empower small businesses and help them save time and money About the Role We are looking for a strategic and execution-focused Special Projects Manager to lead the go-to-market and growth strategy for our accounting and financial management products built specifically for India s MSMEs This is a high-impact role where you ll work cross-functionally with Product Growth Sales Marketing and Leadership teams to define commercial strategy shape product distribution drive user acquisition and ensure scalable growth You will play a pivotal role in influencing product direction business outcomes and market expansion Key Responsibilities Define and own the GTM roadmap for accounting solutions tailored to MSME customers Collaborate with Product and Engineering teams to localize features based on user needs Conduct market segmentation and develop targeted value propositions for various user personas retailers traders service providers etc Create pricing strategies and monetization models aligned with business goals Lead initiatives to drive product adoption activation retention and revenue growth Plan and execute growth experiments across multiple channels track performance and iterate Develop and monitor KPIs leverage data to drive decision-making and improvements Scale user acquisition through partnerships offline online campaigns and sales enablement Act as the bridge between product business and functional teams Manage GTM execution through structured planning tracking and performance reviews Drive cross-functional alignment for product launches and key commercial initiatives Own budgeting and resource planning for GTM and growth programs Requirements B Tech and MBA from a reputed institution 5-11 years of experience in GTM commercial strategy or growth leadership roles Mandatory experience in fintech SaaS or MSME-focused digital products-especially in accounting invoicing or financial management tools Deep understanding of accounting or finance tools used by MSMEs Proven ability to lead cross-functional projects in a fast-paced high-growth setting Strong analytical skills with experience using Excel Power BI Looker or similar tools Excellent communication stakeholder management and influencing skills Hands-on execution mindset willingness to work closely with data field teams or sales Familiarity with agile product environments and tools like Jira Confluence or Aha What You ll Get in Return Competitive salary Stock options Self family health insurance Life term insurance OPD benefits Mental wellness support through Plumm Learning development budget 15 days of Privilege Leave 12 days of Casual Leave 12 days of Sick Leave 3 paid days off for volunteering or L D activities TIDE IS A PLACE FOR EVERYONE At Tide we believe that we can only succeed if we let our differences enrich our culture Our Tideans come from a variety of backgrounds and experience levels We consider everyone irrespective of their ethnicity religion sexual orientation gender identity family or parental status national origin veteran neurodiversity or differently-abled status We celebrate diversity in our workforce as a cornerstone of our success Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members diverse needs and lives We are One Team and foster a transparent and inclusive environment where everyone s voice is heard At Tide we thrive on diversity embracing various backgrounds and experiences We welcome all individuals regardless of ethnicity religion sexual orientation gender identity or disability Our inclusive culture is key to our success helping us build products that meet our members diverse needs We are One Team committed to transparency and ensuring everyone s voice is heard You personal data will be processed by Tide for recruitment purposes and in accordance with