Job Category Ford Customer Service Degree Level Bachelor s Degree or equivalent IMG is increasing its focus on Vehicle Personalization VP business given its ability to i drive vehicle sales ii improve dealer Ford profitability and iii facilitate complexity reduction at Manufacturing plants Accessories Digital Marketing eCommerce role is one of the key drivers to facilitate this transformation by developing Go to marketing Plan and ecommerce solutions offering best in class Launch shop buy experience Responsibilities Accessories GTM Lead Ford IMG Vehicle Personalization Communication Strategy to launch and sustain the accessories successfully Enable and support IMG Markets with integrated digital strategic capability and development Deliver launch effectiveness and efficiency though optimized Accessories Marketing GTM Plan Serve as regional SPOC for scalable creative asset development like brochure website update videos as required E-commerce Partner and navigate with internal and external stakeholders like IT e-com team various Markets etc to develop B2C e-com platform for prospects and owners Develop customer journey that offers BIC shop buy experience Develop knowledge and integration of various backend systems like Panda DMS LMS to pass on leads to the dealers and ensure orders are fulfilled Work with CRM team to ensure seamless communication with customers and dealers Assist in providing inputs for Accessory choices in Build and Price configurator across different nameplates in key IMH markets Develop messaging for owner and field communications Ensure integration of payment solutions Qualifications Degree in Engineering or Business Management or Marketing Min 5 years of relevant marketing experience Exposure to digital tools e-com platform development Experience in leading GTM strategies eCom initiatives will be preferred Experience in Automobile Marketing Auto Parts Sales will be preseffered Must have strong leadership skills persuasive and motivational skills in order to manage inputs and outputs within a matrix and cross-departmental organization in order to achieve desired program outcomes Can do find a way attitude with very strong emotional resilience Strong analytical skills and a sound knowledge of business financials Must have positive communication and negotiation skills Independent individual with strong organizational skills and strong business acumen to manage complex tasks and deliver superior results

📌 Accessories Digital Marketing And Ecommerce Lead (Chennai)
🏢 Ford
📍 Chennai