Senior Manager - E-Commerce Marketing Location Mumbai Function E-Commerce Marketing Reports to Chief - E-Commerce Team 2 Direct Reportees Experience Required 6-8 Years FMCG - Non-Food About the Role We are looking for a dynamic and consumer-focused E-Commerce Marketing professional with strong exposure to both on-platform and off-platform marketing The ideal candidate should come with a solid foundation in GT Sales Marketing and hands-on experience in key account management across Modern Trade E-Com or Quick Commerce This role will lead digital growth initiatives and drive visibility conversion and performance across e-commerce platforms Key Responsibilities Develop and execute end-to-end E-Commerce marketing strategies across key platforms Lead both on-platform initiatives AMS visibility merchandising SEO SEM content optimization and off-platform activities digital campaigns performance marketing influencer marketing Work closely with platform teams to drive monthly plans visibility agreements and growth projects Manage platform operations including listings content ratings reviews and traffic-building initiatives Collaborate with GT Sales Marketing teams to bring consumer insights and brand priorities into e-commerce planning Drive performance analytics reporting and ROI measurement for all marketing activities Manage key account relationships across Modern Trade E-Com Quick Commerce to drive joint business plans Lead and mentor a small team to deliver business and marketing outcomes Coordinate with cross-functional teams including brand marketing supply chain finance and category teams Ensure consistency of brand messaging content and campaigns across all digital touchpoints Qualifications Experience 6-8 years of experience in FMCG Non-Food with a mix of GT Sales Marketing Key Account Management Modern Trade E-Com Quick Commerce E-Commerce Marketing Solid understanding of platform ecosystems digital tools and performance marketing metrics Proven experience in both on-platform and off-platform marketing is a must Strong analytical skills with the ability to interpret data and convert insights into strategy Excellent communication stakeholder management and team leadership skills Key Competencies Digital E-Commerce expertise Brand understanding consumer insight Cross-functional collaboration Analytical and problem-solving ability Strong communication and presentation skills Team leadership and project management