The Role Social Media Strategy and Management Develop and execute a results-driven Social Media strategy and calendar focused most on Instagram to grow engagement and followers Create curate and publish high-quality visual and video content showcasing Heshel and DMB stories Manage and optimize our Google Business Profiles for visibility reviews and location-based discovery Content Creation Plan and design Instagram FB YouTube posts reels videos and stories that resonate with young audiences Regularly visit kitchen sites to capture behind-the-scenes stories chef moments and customer interactions Collaborate with photographers videographers and graphic designers when required to generate fresh and authentic content Campaigns and Collaborations Conceptualize and run campaigns for festivals special menu drops and social impact storytelling Identify and collaborate with micro-influencers and local food bloggers to expand brand reach Plan and run Google Ads campaigns to drive online orders and lead generation Community Engagement Actively engage with our followers reply to messages manage comments run polls and encourage user-generated content Monitor and respond to reviews on Swiggy Zomato and Google maintaining a strong brand reputation Analytics and Reporting Track campaign and platform performance using Google Analytics Meta Insights and Instagram metrics Prepare monthly reports with actionable insights and ideas for growth Others Ensure all content aligns with PCI India s and HESHEL DMB s mission values and brand guidelines Stay updated on digital marketing trends and emerging tools Job Type Contractual Temporary Contract length 8 months Pay 40 000 00 - 50 000 00 per month Perks Paid sick time Paid time off Provident Fund Schedule Day shift Supplemental Pay Commission pay Work Location In person Application Deadline 07 08 2025 Expected Start Date 19 08 2025

📌 Social Media Marketing Officer (West Bengal)
🏢 PCI India
📍 West Bengal